Kraft’s Latest Campaign, #SendNoods, Put Buzz Before Brand Value
Ignite Social Media
OCTOBER 13, 2020
The activation launched on National Noodle Day and lasted for six days, during which the company promoted the program on their social channels, through press releases , and with a digital commercial starring actor Vanessa Bayer. Related to the point above, who do you think is publishing the UGC the brand is repurposing on their own channels?
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