Twist Image

MAY 8, 2011

I first heard about Steve when he co-authored the 2007 business book, The Online Advertising Playbook - Proven Strategies and Tested Tactics from the Advertising Research Foundation. draws upon my decades of experience in listening for market research and for creating listening-based business strategy, services and companies.

Marketing 88

Marketing Advertising B2B Research 88

Twist Image

DECEMBER 29, 2013

Back when I was giving some of the first full-day social media seminars to marketing professionals, his book, The New Influencers , was part of the recommended reading list. Gillen stayed connected to the intersection of social media, marketing and has a focus on the B2B landscape. b2b marketing. content marketing.

B2B 73

B2B Influencer Social Media Blogger 73

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Buzz Marketing for Technology

JULY 7, 2008

3) Cross functional participation is important - but consensus is only a “nice to have&# : Much of the long range benefits from doing this work brilliantly accrues from driving cross functional execution(Marketing/Support/Business Units). The social side is interesting when it comes up in B2B or B2C. Content still is king.

Communities 117

Communities Groups Groups Social Media 117

Techipedia: Tamar Weinberg

JANUARY 5, 2009

This year, I present you my favorite timeless posts of 2007, complete with descriptions about each blog post (which more than quadrupled the workload for me this time around, especially because I tripled the amount of links, but I had fun!) Here’s a starter guide on using Stumble discovery to get some great ideas.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Convince & Convert

MAY 3, 2013

And from Cision , a free content marketing kit to help you get the most of your brand storytelling. “Puppies and babies, that’s our inside joke, when we’re coming up with a content calendar.” Beth was working for someone who told her she had to get on LinkedIn back in 2007. Listen Now .

Social Media 130

Social Media Retail Education Airlines 130

Buzz Marketing for Technology

JUNE 27, 2008

May 2, 2007 at 2:45 pm. · Will they freely submit to such structured information environments as those provided by SAP and Oracle, content and knowledge management systems, and communication by email? December 2007. November 2007. October 2007. September 2007. August 2007. April 2007.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. If Your Story is Inconsistent, At Least Leverage Your Content Ouch. But then it gets even worse.

Social Media 120

Social Media Content Analysis Sports 120

Diva Marketing Blog

MAY 23, 2012

In this Pinterest Pinning For Business Learning Series post we take a look how a business-to-business company, Brandwatch , is using Pinterest as an inbound marketing tactic. About Brandswatch : Launched in August 2007, Brandwatch develops tools for monitoring and analysing social media conversations.

Social Networking 92

Social Networking eBook Analysis API 92

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Marketing > 11 Common Mistakes That People Make With Their Personal Brands 11 Common Mistakes That People Make With Their Personal Brands by Tamar Weinberg on October 7, 2010 Share This is a guest post from James Adams. Any advice?

Brands 236

Brands Handbook MySpace Construction 236

Diva Marketing Blog

JUNE 2, 2009

Part 2 of Where Are the Atlanta Women in Social Media Marketing? Part 1 For me, the secret sauce of social media marketing is in how the tech tools with odd sounding names like blogs and wikis and Twitter can build and nurture old fashion corner grocer store relationships. What does social media marketing mean to you? -

Social Media 53

Social Media B2B Delicious Wiki 53

Oktopost

JUNE 5, 2023

Countless marketing teams have wiled away many hours on this debate, waiting for some lightning bolt of clarity to strike. By keeping your email and social media separate, you’re preventing those insights from drawing together and creating a single, sweeping picture of your market. And there is, of course, a key difference.

Social Media 84

Social Media Marketing ROI Campaign 84

Diva Marketing Blog

JUNE 10, 2009

Although Diva Marketing had its 5th blog birthday last month I felt a like a stranger in my own home town. But when it came to the cool Atlanta divas working in social media marketing my network was sadly struggling. That search morphed into the creation of a resource list of the Atlanta Women in Social Media Marketing.

Social Media 53

Social Media Real Estate B2B WordPress 53

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. Here’s 2007. They are strategic guides that hopefully will enhance your internet marketing experiences in the future. Without further ado, I now present to you the best internet marketing posts of 2009.

Marketing 265

Marketing SEO Journal Engineering 265

Bare Feet Studios

OCTOBER 6, 2008

Viddler.com – great for building communities and groups, embedded comments travel with the episodes; developing B2B features and services You can also do web cam recording right in to the browser at Viddler too. Video Hosting Services Blip.tv – designed for independently produced, episodic shows; nice player with embed features.

Overview 40

Overview Video Viddler Conference 40

Convince & Convert

JULY 21, 2010

The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. Been Caught Stealing Let’s start with content creation and copyright issues. In other words put a copyright, all rights reserved on your content or the bottom of your blog. All that stuff? Read the fine print.

Social Media 153

Social Media Policies Consultant Social CRM 153

Social Media Strategies Summit

AUGUST 11, 2022

Multinational beauty retailer Sephora started Beauty Insider as a straightforward loyalty program in 2007 before pivoting to a full-blown community ten years later. Groups: Adds Facebook Groups-like functionality to Beauty Insider, making it easier for users to find relevant content and conversations across 30 categories. Image source.

Examples 228

Examples Communities Brands Forums 228

Convince & Convert

MAY 26, 2010

Content creation and content marketing will continue to allow companies to capitalize on the fact that every customer is now a reporter. YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged. Create a content ladder to leverage and syndicate your content.

Social Media 134

Social Media Consultant Video Strategy 134

Webbiquity SMM

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), How are consumers and b2b decision makers using social media in their buying processes? Social Media Facts and Stats.

Research 210

Research Social Media B2B Marketing 210

Writtent Blog

JULY 9, 2013

Content marketers need to be empathetic, detail-oriented, and tech-savvy. You simply can’t lead a winning content marketing strategy if you’re playing by the old rules of SEO, or blogging to the wrong buyer persona. Content Marketing Institute: 2013 Must-Know Trends and Benchmarks. IBM Global CMO Study.

Case Study 105

Case Study Study Research Report 105

Webbiquity SMM

JANUARY 5, 2016

As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. Is your Content Boring?

Content 60

Content B2B Marketing Hubspot 60

agora pulse

APRIL 28, 2020

Or perhaps you want to build your own social media marketing agency but aren’t sure where to begin? With that spirit of collaboration and cooperating in mind, I asked some of the brightest social media marketing minds I know what they thought you should know about how to become a social media manager. About Jay Baer. About Ian Cleary.

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Hootsuite

JANUARY 27, 2020

Which means marketers who don’t stay up to date may have a tougher time getting their content in front of their audience’s eyeballs. They also started downranking Pages that posted a high volume of overly promotional organic content. organic posts with content identical to ads.). A brief history of the Facebook algorithm.

HootSuite 145

HootSuite Facebook How To Groups 145

Techipedia: Tamar Weinberg

APRIL 8, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 7 Truths About Social Media Marketing 7 Truths About Social Media Marketing by Tamar Weinberg on April 8, 2010 Share Even though social media isn’t new to many of us, the world is waking up to this new shiny toy.

Social Media 268

Social Media Marketing Policies Sysomos 268

Oktopost

AUGUST 15, 2022

2007 brought the first realistic monetization of social media platforms, with Facebook announcing the launch of the Facebook Ads platform. That same year, Snapchat exploded on the scene, pioneering ephemeral content within the social media world. The Rise of Video Content: 2016 to Today. Social Media Today.

Social Media 174

Social Media MySpace Tweetdeck B2B 174

Techipedia: Tamar Weinberg

MAY 28, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Business , Marketing , Social Media > Social Media Strategy from A to Z Social Media Strategy from A to Z by Tamar Weinberg on May 28, 2010 Share Social media might be old. It might even be a dead buzzword. Always be Listening.

Social Media 278

Social Media Strategy Yahoo Communities 278

Waxing UnLyrical

MAY 27, 2016

The YESS Duck Derby , started in 2007, is held on the day of the annual Kentucky Derby. We all know visual content is consumed faster and shared more often than text. This remarkable organization serves as a safe haven for the city’s most vulnerable youth. The motto for the Duck Derby is “Adopt a Duck. What a Duck Can Do.

Social Media 125

Social Media Wikimedia Real Estate Case Study 125

Convince & Convert

JULY 8, 2010

But be careful—stray too far from what consumers wanted from you in terms of content or frequency, and you’re likely to see your inbox invitation revoked in the form of an unsubscribe. Email may not have the hype machine that other channels have these days, but ask any marketer who’s measured by sales—they couldn’t live without it.

RSS 128

RSS Research B2B Consultant 128

Webbiquity SMM

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. Social Media Marketing Becomes a Thing. It didn’t take long for marketers to notice.

B2B 318

B2B Influencer Social Media BuzzStream 318

Techipedia: Tamar Weinberg

APRIL 14, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > Is Social Media Becoming Boring? Nobody wants to have to to a minority that seems to be unhappy with the content you’ve spent hours upon hours writing. Is Social Media Becoming Boring?

Social Media 267

Social Media SEO Blogger Communities 267

Convince & Convert

SEPTEMBER 8, 2010

Approximately 10 years after having 67% of the search market, Yahoo! Facebook rolled out their iPhone app in August, 2007. They recognize that the future is not in dot coms at all, but in deconstructing content and making it mobile and portable. And they never really pushed into the huge Asian market either.

MySpace 136

MySpace Facebook Social CRM Consultant 136

Convince & Convert

FEBRUARY 2, 2012

This episode features Taulbee Jackson , CEO of Raidious , the social and content agency that built and is managing the Super Bowl Social Media Command Center. Twitter to date has been laser-focused on real-time burstable content. This is good news for social media marketers like you and me. ” Jay: Taulbee, are you there?

Social Media 116

Social Media Committee Team Questions 116

Convince & Convert

AUGUST 26, 2010

RowFeeder is built for just such as circumstance, with tight Excel integration (version 2007 and newer) that provides both raw data for geeks to pull like taffy, plus canned reports that are better than most. Assuming you want to dive into the pool of custom graph creation and data manipulation, you’ll probably do so in Microsoft Excel.

Social Media 119

Social Media Strategy Analysis Reputation 119

Convince & Convert

JUNE 3, 2010

He writes for marketing blog The Zest , loves talking marketing strategy and is suspicious of helicopters. Don’t laugh – this was in 2007. It’s making social content sharing more fun. About a week ago, I was hungrily feasting on Jay’s post about why info is only boring if we make it that way.

Social Media 110

Social Media Strategy Consultant Social CRM 110

The Way of the Web

OCTOBER 7, 2011

Since then, we’ve had Myspace (2003), Facebook (2004), Youtube (2005), Twitter (2006), the iPhone (2007), the iPad (2010), and Blogger (1999) or WordPress (2003). Oh, and there’s the whole world of Glam Media, Shiny, B5 and all the other content networks that exist in a myriad of sizes, shapes and forms. Ditto.net).

Paper.li 40

Paper.li MySpace Flipboard Company 40

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

These are the people who really make a solid effort — they review the blog content and realize that their pitch might be a further extension of content that they had already seen on the blogs they are targeting. B2B correspondence should be polite and respectful foremost. But greed is not what this blog post is about.

Blogger 177

Blogger Press Release Advertising Review 177

Convince & Convert

MARCH 16, 2010

Young People Don’t Use It Today’s marketing coordinator is tomorrow’s CMO, and younger Americans don’t embrace Twitter. I mean content should be king, not one-liners on the likes of Twitter. link] unruh ann has a point – it's all about the content. A new Pew Research study shows only 8% of U.S.

Social Media 124

Social Media Strategy Foursquare Social CRM 124