Twist Image

DECEMBER 29, 2013

Gillen stayed connected to the intersection of social media, marketing and has a focus on the B2B landscape. The New Influencers came out in 2007 and Gillen has been prolific since that one was published. b2b marketing. b2b social media marketing. content marketing. attack of the customers. business book.

B2B 73

B2B Influencer Social Media Blogger 73

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. What new features should you get familiar with? Which common mistakes should you avoid?

LinkedIn 189

LinkedIn Tips B2B Findability 189

Twist Image

MAY 8, 2011

I first heard about Steve when he co-authored the 2007 business book, The Online Advertising Playbook - Proven Strategies and Tested Tactics from the Advertising Research Foundation. Episode #252 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. He's back with his latest book, Listen First!

Marketing 88

Marketing Advertising B2B Research 88

Buzz Marketing for Technology

JULY 7, 2008

A platform should have an extensibility model, a content management model, a user profiling/membership model, a rating/reputation system (for content and authors), and registration system, etc, etc, etc…you get the idea. The social side is interesting when it comes up in B2B or B2C. Content still is king.

Communities 117

Communities Groups Groups Social Media 117

Convince & Convert

MAY 3, 2013

And from Cision , a free content marketing kit to help you get the most of your brand storytelling. “Puppies and babies, that’s our inside joke, when we’re coming up with a content calendar.” Beth was working for someone who told her she had to get on LinkedIn back in 2007. Listen Now .

Social Media 130

Social Media Retail Education Airlines 130

Buzz Marketing for Technology

JUNE 27, 2008

May 2, 2007 at 2:45 pm. · Will they freely submit to such structured information environments as those provided by SAP and Oracle, content and knowledge management systems, and communication by email? December 2007. November 2007. October 2007. September 2007. August 2007. April 2007.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Techipedia: Tamar Weinberg

JANUARY 5, 2009

This year, I present you my favorite timeless posts of 2007, complete with descriptions about each blog post (which more than quadrupled the workload for me this time around, especially because I tripled the amount of links, but I had fun!) Here’s a starter guide on using Stumble discovery to get some great ideas. Become a del.icio.us

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. If Your Story is Inconsistent, At Least Leverage Your Content Ouch. Your Web site. Linked from Twitter.

Social Media 120

Social Media Content Analysis Sports 120

Diva Marketing Blog

MAY 23, 2012

About Brandswatch : Launched in August 2007, Brandwatch develops tools for monitoring and analysing social media conversations. As an inbound marketing tool, it’s an excellent place to house links to lots of our content in a visually appealing and clever way, in a way that’s not centered around our own website.

Social Networking 92

Social Networking eBook Analysis API 92

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

If you ask me ‘do you do B2B marketing?’ Accelerated by MaxCDN Content Delivery Network. However, there’s a particularly American trait which Europeans/Britons spot quickly which is over-confidence and sounding expert but, after questioning, we find the knowledge is wafer thin. An American would say that as an answer.

Brands 236

Brands Handbook MySpace Construction 236

Diva Marketing Blog

JUNE 2, 2009

Our content may be a little smarter and a little deeper than your average web humor (sometimes). Focus is on B2B and B2C. My favorite social media tactic is contributing to the content and community in highly specialized LinkedIn groups to generate B2B leads. My favorite social media tactic is sharing valuable content.

Social Media 53

Social Media B2B Delicious Wiki 53

Bare Feet Studios

OCTOBER 6, 2008

Viddler.com – great for building communities and groups, embedded comments travel with the episodes; developing B2B features and services You can also do web cam recording right in to the browser at Viddler too. Video Hosting Services Blip.tv – designed for independently produced, episodic shows; nice player with embed features.

Overview 40

Overview Video Viddler Conference 40

Diva Marketing Blog

JUNE 10, 2009

My favorite social media tactic is keeping my blog content fresh with technology discussions that everyday people can understand and use. Began in social media marketing – In March 2007, I transferred my 8-year old Webzine to a blog and kept the same focus of demystifying technology. Focus is primarily B2B.

Social Media 53

Social Media Real Estate B2B WordPress 53

Social Media Strategies Summit

AUGUST 11, 2022

Multinational beauty retailer Sephora started Beauty Insider as a straightforward loyalty program in 2007 before pivoting to a full-blown community ten years later. Groups: Adds Facebook Groups-like functionality to Beauty Insider, making it easier for users to find relevant content and conversations across 30 categories. Image source.

Examples 228

Examples Communities Brands Forums 228

Convince & Convert

JULY 21, 2010

The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. Been Caught Stealing Let’s start with content creation and copyright issues. In other words put a copyright, all rights reserved on your content or the bottom of your blog. All that stuff? Read the fine print.

Social Media 153

Social Media Policies Consultant Social CRM 153

Convince & Convert

MAY 26, 2010

Content creation and content marketing will continue to allow companies to capitalize on the fact that every customer is now a reporter. YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged. Create a content ladder to leverage and syndicate your content.

Social Media 134

Social Media Consultant Video Strategy 134

Oktopost

JUNE 5, 2023

Content repurposing between email and social media maximizes ROI When it comes to content creation, social media and email are highly demanding. You can’t engage customers or leads without standout content that’s worth the seconds or minutes they need to invest into it. Not really.

Social Media 84

Social Media Marketing ROI Campaign 84

Oktopost

AUGUST 15, 2022

2007 brought the first realistic monetization of social media platforms, with Facebook announcing the launch of the Facebook Ads platform. That same year, Snapchat exploded on the scene, pioneering ephemeral content within the social media world. The Rise of Video Content: 2016 to Today. Social Media Today.

Social Media 174

Social Media MySpace Tweetdeck B2B 174

Hootsuite

JANUARY 27, 2020

Which means marketers who don’t stay up to date may have a tougher time getting their content in front of their audience’s eyeballs. They also started downranking Pages that posted a high volume of overly promotional organic content. organic posts with content identical to ads.). A brief history of the Facebook algorithm.

HootSuite 145

HootSuite Facebook How To Groups 145

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Email open rates continue to decline from 14% in the second half of 2007 to just 11.2% Social Media Facts & Figures for B2B Sales by Inside View. B2B Marketing and Social Media. and 30% said it was to get updates on upcoming sales.

Research 210

Research Social Media B2B Marketing 210

Waxing UnLyrical

MAY 27, 2016

The YESS Duck Derby , started in 2007, is held on the day of the annual Kentucky Derby. We all know visual content is consumed faster and shared more often than text. This remarkable organization serves as a safe haven for the city’s most vulnerable youth. The motto for the Duck Derby is “Adopt a Duck. What a Duck Can Do.

Social Media 125

Social Media Wikimedia Real Estate Case Study 125

Webbiquity SMM

JANUARY 5, 2016

As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. Is your Content Boring? So is your content boring?

Content 60

Content B2B Marketing Hubspot 60

Writtent Blog

JULY 9, 2013

Content marketers need to be empathetic, detail-oriented, and tech-savvy. You simply can’t lead a winning content marketing strategy if you’re playing by the old rules of SEO, or blogging to the wrong buyer persona. Content Marketing Institute: 2013 Must-Know Trends and Benchmarks. Organizing for Content Marketing.

Case Study 105

Case Study Study Research Report 105

agora pulse

APRIL 28, 2020

Ian Cleary: It’s not about the volume of content you share it’s about the results you achieve. Ian Cleary: I never had the role of social media manager , but I have seen mistakes in my team, and it was mainly about thinking that it’s up to them to share all the content. Hall of Fame keynote speaker.

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Here’s 2007. How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. What Makes People Share Content?

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

MAY 28, 2010

The letter “C&# could be a lot of things, like “content,&# “consistency,&# and “community,&# but customer service is a big part of the evolution of social media. Lead generation and client acquisition can be had on LinkedIn, especially in the B2B space, just as long as you’re active and engaging.

Social Media 278

Social Media Strategy Yahoo Communities 278

Webbiquity SMM

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. Twitter made a splash at SXSW in 2007 and began to grow rapidly. ” Prologue: The Reign of Print.

B2B 318

B2B Influencer Social Media BuzzStream 318

Convince & Convert

JULY 8, 2010

But be careful—stray too far from what consumers wanted from you in terms of content or frequency, and you’re likely to see your inbox invitation revoked in the form of an unsubscribe. October 2007. It is great when a blogger can take great, relevant content and present it in a light-hearted and fun manner like you did here.

RSS 128

RSS Research B2B Consultant 128

Convince & Convert

FEBRUARY 2, 2012

This episode features Taulbee Jackson , CEO of Raidious , the social and content agency that built and is managing the Super Bowl Social Media Command Center. Twitter to date has been laser-focused on real-time burstable content. Jay: What are the tools that you guys are using to ingest all the content and process it?

Social Media 116

Social Media Committee Team Questions 116

Convince & Convert

SEPTEMBER 8, 2010

Facebook rolled out their iPhone app in August, 2007. They recognize that the future is not in dot coms at all, but in deconstructing content and making it mobile and portable. The main objective was creating a place for the individual to showcase themselves and their personal content – not connecting or sharing.

MySpace 136

MySpace Facebook Social CRM Consultant 136

Techipedia: Tamar Weinberg

APRIL 14, 2010

Nobody wants to have to to a minority that seems to be unhappy with the content you’ve spent hours upon hours writing. Those of you rude enough to want to demand more : consider yourself lucky that you’re better than the content provided online. I love reading new content via RSS, Buzz, Twitter, FB, etc.

Social Media 267

Social Media SEO Blogger Communities 267

The Way of the Web

OCTOBER 7, 2011

Since then, we’ve had Myspace (2003), Facebook (2004), Youtube (2005), Twitter (2006), the iPhone (2007), the iPad (2010), and Blogger (1999) or WordPress (2003). Oh, and there’s the whole world of Glam Media, Shiny, B5 and all the other content networks that exist in a myriad of sizes, shapes and forms. Ditto.net).

Paper.li 40

Paper.li MySpace Flipboard Company 40

Convince & Convert

JUNE 3, 2010

Don’t laugh – this was in 2007. It’s making social content sharing more fun. But this is a pretty clumsy setup, and wouldn't apply to other content publisher's various rating systems. I once had a developer quote me $10,000 to create a signup form.

Social Media 110

Social Media Strategy Consultant Social CRM 110

Convince & Convert

AUGUST 26, 2010

RowFeeder is built for just such as circumstance, with tight Excel integration (version 2007 and newer) that provides both raw data for geeks to pull like taffy, plus canned reports that are better than most. Assuming you want to dive into the pool of custom graph creation and data manipulation, you’ll probably do so in Microsoft Excel.

Social Media 119

Social Media Strategy Analysis Reputation 119

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

These are the people who really make a solid effort — they review the blog content and realize that their pitch might be a further extension of content that they had already seen on the blogs they are targeting. B2B correspondence should be polite and respectful foremost. But greed is not what this blog post is about.

Blogger 177

Blogger Press Release Advertising Review 177

Techipedia: Tamar Weinberg

APRIL 8, 2010

Those ten B2B leads you get after the first few months are ten leads you would not have gotten otherwise. Sure, you can just pay someone to promote an article here and there, but at the end of the day, people are not regularly reading your content. Yeah, I’m sure that specific note is an issue of contention. Guess what?

Social Media 268

Social Media Marketing Policies Sysomos 268

Buzz Marketing for Technology

JUNE 27, 2008

Buy an easy-to-remember, easy-to-spell, content-appropriate domain name if you can. Make sure it’s easy for people to subscribe to your site’s content. Use social networks respectfully to share the best of your content, in a community-appropriate setting. Create new content regularly. Be thoughtful.

Social Media 280

Social Media Brands Technorati RSS 280