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Breaking Down Social Listening for B2B: The Full Guide

Oktopost

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. In this piece, we’ll break down social listening, how it’s different from social monitoring, and the benefits and ways to use social listening for your B2B brand. What is Social Listening?

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How to Create Customer Personas for Your B2B Marketing

Convince & Convert

In 2007, she started her own business creating a career out of her passion: helping B2B companies tell better stories around their complex sales, build great personas, and develop content marketing strategies that actually turn prospects into buyers and convince customers to stay. Sure enough, they started to see change happen.

B2B 60
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Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity SMM

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”.

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The Rise of #SocialSelling

Koka Sexton

Then there was 2007 when I joined Twitter and it all started to make sense. B2B Sales Motivation (@salesquote) January 14, 2013. . There was a great post written by Craig Jamieson called Leveraging Social CRM for B2B Salespeople that outlines some of the changes that are being made. The Future of B2B Sales is Social.

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Best Internet Marketing Blog Posts of 2007 » Techipedia | Tamar.

Techipedia: Tamar Weinberg

This year, I present you my favorite timeless posts of 2007, complete with descriptions about each blog post (which more than quadrupled the workload for me this time around, especially because I tripled the amount of links, but I had fun!) The Big Juicy Twitter Guide (Caroline Middlebrook): Want more Twitter goodness? Become a del.icio.us

Marketing 144
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Aloha Summit Links: Overview of Online Video

Bare Feet Studios

Be sure the camera you buy has “mic input&# jack and then use either a lavalier or handheld mic, wired or wireless, depending on your location requirements. Now you know why Beach Walks sticks to 5 mins a day! Video Hosting Services Blip.tv – designed for independently produced, episodic shows; nice player with embed features.

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10 Inspiring Examples of Amazing Brand Communities

Social Media Strategies Summit

Multinational beauty retailer Sephora started Beauty Insider as a straightforward loyalty program in 2007 before pivoting to a full-blown community ten years later. The answer lies not in the specific products Rust-Oleum sells but in the reasons consumers buy those products: to support their DIY arts-and-crafts projects. Image source.

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