Diva Marketing Blog

DECEMBER 30, 2015

It was positioned as the golden grail that would be the beginning of authentic conversational marketing. New complex, sophisticated models evolved like the Customer Reference Program, created by Jeremiah Owyang in 2007. Social listening and social media customer service are built into most company digital initiatives.

Retail 40

Retail Reputation Authentication Social Media 40

Techipedia: Tamar Weinberg

AUGUST 14, 2009

Are you a company or do you know a company that has immersed itself in the social media waters and succeeded? As small companies with limited budgets, nonprofits may feel that they are unable to dive into the wide world of social media. The big catch: Epic Change is not a large company at all.

Social Media 172

Social Media Case Study MySpace Yahoo 172

Techipedia: Tamar Weinberg

MARCH 12, 2009

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean.

Brands 133

Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

JANUARY 28, 2010

There you have it: seven viral video characteristics that start the conversations and get the wheels turning. To be sure, though, solicit feedback from a group of trusted peers not directly involved in your company or marketing objectives before going ahead with publishing the video, since you need an unbiased opinion.

Video 236

Video Flash Mob YouTube MySpace 236

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. Brian explains that “conversations are happening and it is up to me to either be part of them or not.&# Hotels in NYC are costly.

Hotels 245

Hotels Social Media Communities Discount 245

Diva Marketing Blog

SEPTEMBER 22, 2009

Keep in mind that in 2006-2007 I was a bit of a Rip VanWinkle in that I stepped away from active participation, only to wake up and find the world had changed. This medium was built on the chief cornerstones of authenticity and transparency and any attempt to “game” the system should be met with complete disdain. I’m kidding.)

Handbook 63

Handbook Real Estate Travel MySpace 63

Diva Marketing Blog

MAY 13, 2009

Recently I attended a networking event in Atlanta and found myself deep in conversation with a young woman who told me how critical transparency is to a social media campaign. However, social media marketing is more complex than buzzed conversation. I smiled and nodded in agreement. Or more simply put people thought we were crazed.

Social Media 40

Social Media Sports Fashion Campaign 40

Bare Feet Studios

MAY 18, 2009

One thing that seems to be a constant is the desire for authentic conversation. If you are someone who uses filtered groups and keyword search notifications to manage your Twitter stream, I have a question for you: What percent of your filtering is for friends vs. business competitors vs. tracking companies from whom you buy things?

ROI 40

ROI Twitter Upcoming Energy 40

Hootsuite

NOVEMBER 3, 2022

When to engaging with a new brand on social media, Gen Z audiences care just as much about the company as they do about the product or service. For example, a clothing company looking to market to Generation Z should be transparent about what the clothes are made of, where they’re made, and what kind of work conditions they’re made in.

Airlines 109

Airlines Marketing How To Influencer 109

Sprout Social

AUGUST 27, 2020

Conversely, we’ve seen brands get called out for not being vocal enough in the fight for social justice. Mr. Peanut and its parent company, Kraft-Heinz, will emerge unscathed following this rather confusing ad campaign, but other brands that don’t generate billions of dollars in yearly revenue like Kraft-Heinz might be so lucky.

Brands 135

Brands Sentiment Social Media Management Issues 135

Convince & Convert

JULY 21, 2010

Companies must also uphold privacy laws. In 2007, a breach of contract suit was brought against 1-800-Flowers.com Inc. I had experience in defending our company's trademark when someone used it for a vanity URL and it was pretty effortless. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 153

Social Media Policies Consultant Social CRM 153

Ignite Social Media

FEBRUARY 22, 2023

In our case at Ignite Social Media, we have seen emerging technologies, never-ending feature updates, and ever-changing consumer behavior since 2007. Focusing too much on follower count can lead social media managers to overlook valuable metrics like engagement rate, website traffic, conversions, etc.— It’s never slowed down.

Social Media 96

Social Media Social Media Management Influencer Trends 96

Convince & Convert

APRIL 1, 2010

Talk about an ad that’s chock full of truth and authenticity. The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence.

Social Media 120

Social Media Content Analysis Sports 120

Techipedia: Tamar Weinberg

MARCH 17, 2010

In no particular order, here they are: Make Friends In the Industry Community Managing is super easy when you’re working for a well-known tech company in the middle of Silicon Valley. But what if you’re Community Managing for a company that makes matchbooks? Who are the heavy hitters?

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

JULY 8, 2008

People do not want to hear from companies as represented by marketers, they want to hear from other people. The scope of marketing needs to be broadened in view of the new dynamics that have employees, customers and prospects engaged in conversations – horizontally, peer to peer, in some cases even in co-opetition situations.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

APRIL 14, 2010

Back then, companies who were engaged were genuinely involved because they wanted to build strong valuable relationships. Your best bet is to consider an integrated marketing plan that consists of social media and other marketing tactics, because the act of just being nice to people online won’t bring you conversions.

Social Media 267

Social Media SEO Blogger Communities 267

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

Better yet, having multiple employees at your company engage in Twitter can also help further your company goals. You might also ask, “if this secondary account represents a company, how should I identify myself in the interest of being transparent?&# Transparency. Thanks for posting. So what do you do? I was still me.

Twitter 205

Twitter Sports Microblogging HootSuite 205

Convince & Convert

SEPTEMBER 8, 2010

Authenticity is Important When MySpace was growing rapidly, the Web was a different place. Facebook rolled out their iPhone app in August, 2007. Don’t Sell Too Early Many of the missteps that contributed to MySpace’s decay were based on the company not moving beyond its core proposition. But back to MySpace.

MySpace 136

MySpace Facebook Social CRM Consultant 136

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

Bloggers like Valeria Maltoni of Conversation Agent , who don’t have a team of bloggers at arm’s length, offer content on a very regular basis (in Valeria’s case, 6 days a week). I’d add authentic but it’s def. I don’t think one can be passionate without being authentic. Great work.

Blogosphere 278

Blogosphere Blogger Comments Tips 278

Convince & Convert

AUGUST 26, 2010

The point of tracking software isn’t to determine how many tweets were sent mentioning a company, it’s to figure out what those tweets say, and what the business ramifications are. I interviewed Adam Schoenfeld , President and Co-founder of RowFeeder to learn more about the company and its plans.

Social Media 119

Social Media Strategy Analysis Reputation 119

Techipedia: Tamar Weinberg

JANUARY 23, 2008

His book has been the topic of conversation just about everywhere , and for good reason. Don’t be a marketer, when interacting with social media sites, be your self, have an authentic voice. Another well-known individual who utilized the blogosphere efficiently in his marketing efforts is 29-year-old Tim Ferriss.

Sites 101

Sites Social Media Digg Blogosphere 101

Later

JULY 25, 2019

And while celebrities like Kylie Jenner can get away with a single moon emoji as a caption, for brands and influencers, lengthy captions that champion story-telling and authenticity are driving great results: . Authenticity and transparency is valued on Instagram more than anything else, so it’s worth being honest with your followers. .

Instagram 86

Instagram Hashtag Engagement Feed 86

Buzz Marketing for Technology

JUNE 27, 2008

learners into authentic practices through activities and social interaction, they are able to develop the cognitive skills of practitioners [5]. pioneering companies are Arthur Anderson, Dell Computer, EDS, IBM, GM, and Price Waterhouse. Today, almost all the Fortune 500 companies have. By enculturating. Groupware products.

Analysis 100

Analysis Collaboration Construction Module 100

Unmetric

SEPTEMBER 19, 2018

The sought-after and celebrated cosmetics company originally started off in 2010 as a beauty blog called IntotheGloss.com started by Emily Weiss, a former styling assistant for Vogue. Glossier is ultimately the tongue-in-cheek, cool girl of social media who is authentic unlike many of their peers from beauty industry.

Social Media 141

Social Media Hashtag Instagram Meme 141

Webbiquity SMM

JANUARY 5, 2016

Ever sat down at a dinner party and after a few minutes of conversation the guest opposite you starts yawning? Stories must be authentic, creative and inspirational. Jordan Harbinger launched his popular show The Art of Charm in 2007, making him an elder in the rapidly-expanding podcast community. Is your Content Boring?

Content 60

Content B2B Marketing Hubspot 60

Techipedia: Tamar Weinberg

JULY 7, 2010

Meanwhile, I’ve been working on building out a social media strategic plan for a really interesting company. Essentially, the actual user’s Twitter account became a broadcast medium but not a conversational one. Look what Fast Company did. People think numbers predict influence. Look at me! I’m in my bubble!&#

Social Media 251

Social Media Klout Influencer Feed 251

Bare Feet Studios

DECEMBER 13, 2008

You can blame Carter (as one retired auto exec recently did in private conversations) or you can look at a history of missed opportunities in the auto industry, as NY Times columnist Tom Friedman recently did. The Social Web is about conversation. Conversation: it still barely exists. Read about the Green Agenda here.

Social Media 44

Social Media Viddler Upcoming Hosting 44

Diva Marketing Blog

AUGUST 1, 2013

Recently many of my social media conversations seemed to be about the perception that social is a young person’s game. It should be an open conversation about life. Jane Genova, Executive and Marketing Pro - It got me into the "conversation" without having to be admitted by the gatekeepers (editors) in media. Ghostbusters.

Social Media 110

Social Media Blogosphere LinkedIn Influencer 110

Techipedia: Tamar Weinberg

APRIL 28, 2010

With the initiative for Facebook to be open and to empower businesses to host pages that celebrate their business, offering deals and giving the community the ability to converse directly with the business or entity these pages represent, you forgot about accountability. Where Did My Facebook Page Go? Whose fault was it? I can’t!

Facebook 277

Facebook Issues MySpace Privacy 277