Remove 2007 Remove Analytics Remove Marketing Remove Sentiment
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What's In That Sentiment Score?

Net-Savvy Executive

Sentiment is the stoplight chart of social media analysis. Still, sentiment analysis is the surest source of disagreement in social media analysis. I started writing about it in 2007; five years later, you can still find companies working closely with university researchers to find better technologies for scoring text.

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The Specialization of Social Media Analysis

Net-Savvy Executive

In 2007, I asked for opinions on a generic term for social media monitoring, analysis, research, etc. I settled on social media analysis as an existing term that could stretch to fit the tools and services then on the market. Social media analytics Every 15 minutes, someone announces a new tool for measuring social media.

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Language Support in Social Media Analysis

Net-Savvy Executive

Apply text analytics to content in the language. Adding more languages to the analytics engine of a social media platform is hard work. I've heard from several sources that adding sentiment analysis in another language, for example, is equivalent to starting over. The first question is, can they support the languages you need?

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10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

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Pinterest For Business To Business: Interview With Joel Windels of Brandwatch

Diva Marketing Blog

In this Pinterest Pinning For Business Learning Series post we take a look how a business-to-business company, Brandwatch , is using Pinterest as an inbound marketing tactic. About Brandswatch : Launched in August 2007, Brandwatch develops tools for monitoring and analysing social media conversations.

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Social Media a CRM perspective

Social Media Network Marketing

As a result, those companies that use the strongest social CRM integrations should increase revenue; expand market share; improve their corporate image and, maybe, even fine-tune product development to offer items with the most wished-for features or capabilities. Unported License. Unported License.

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The Power of Integrating Your Social Media and Email Marketing Efforts

Oktopost

Countless marketing teams have wiled away many hours on this debate, waiting for some lightning bolt of clarity to strike. By keeping your email and social media separate, you’re preventing those insights from drawing together and creating a single, sweeping picture of your market. And there is, of course, a key difference.