article thumbnail

A Realistic Look at Digital Marketing ROI

Ignite Social Media

I’ve been working on nothing but social media marketing for brands since 2007 and one thing hasn’t changed. Brands are still typically in search of digital marketing ROI. Key Takeaways: Digital marketing ROI is getting harder to achieve on social media in part because so many new brands have flooded social networks. Brand Trust.

ROI 154
article thumbnail

#108: Its all about Mindset, Stop wasting Marketing dollars, and.

Taylor Marek

A twelve year -old running a lemonade stand has a better ROI than a traditional media ad. Abundance Business: Stop wasting Marketing dollars Some Takeaway Notes… Which works better, shotgun or rifle? The traditional way of marketing is broken. Links: Pepsi to drop Super Bowl Ads for Social Media? 150) I was bought by Mashable!

Marketing 105
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Ad Shift: Streaming Paved the Way for More Effective Ads, Ad Reception

The Realtime Report

Dan Draper, “Mad Men,” Lionsgate, 2007-2015. Source: Winterberry Group Marketing Spend – The one thing about an organization’s marketing/advertising budget is that there are plenty of places to spend it. The key is spending it where you get the optimum ROI. Increasingly, the shift is to digital media advertising.

article thumbnail

My Contribution at PaulWriter.com

The Marketing Blog

Here on Facebook you can define your age group, demographics and then run a targeted campaign resulting in subsequent cost savings when compared to Print/TV advertisement. It is absolutely vital, as these metrics will help in ROI calculation and deciding a future course of action. its nice information. Theme: Pressrow.

Web 2.0 152
article thumbnail

Social Recruiting Tips to Attract Top Talent to Your Company

Socialmedia.biz

Newsflash: spam posting job ads on LinkedIn and Craigslist like it’s 2007 is not a legit recruiting strategy. Or if you’re looking for a young media manager to bring you up to speed with the latest in digital advertising, you should probably start sifting through relevant hashtags on Instagram.

Company 61
article thumbnail

How To Measure Your Social Media Efforts

Social Media Network Marketing

Typically in business terminology called Return On Investments or ROI. There is lot of research and discussion going on in the area of 'how to arrive at a ROI for Social Media' There are two unique groups at the two ends of a spectrum. The whole ROI debate is an interesting one. Unported License. Awesome Post!

article thumbnail

Breaking All Of Twitter's Rules

Twist Image

Personally, I was a little late to the game (joining in February of 2007). Brands (and individuals) are constantly looking for both best practices and ROI in Social Media (and Twitter is no exception). Often, breaking all of the rules is what it takes to develop your own best case studies, ROI and metrics. social media roi.

Twitter 103