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Paying Homage to the Social Technographics Ladder

Ignite Social Media

The year was 2007 and Ignite Social Media was opening as the first social media agency in the United States. I clearly remember discussing this chart with folks from Microsoft before we started running the Windows social channels for them. Fewer than 10% blame advertising or the user experience for not using Facebook.

Survey 148
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The Story of Ignite Social Media, The Original Social Media Agency

Ignite Social Media

I’m Jim Tobin, the founder of social media agency Ignite Social Media (2007) and influencer marketing agency Carusele (2015). I didn’t really know what it was, what it would sell exactly, or who would buy it, but the concept felt right. Paid advertising on social media was still 4 years away. So we were very early.

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The True Story Of The Ugly Christmas Sweater Guy

Jason Yormark

The year was 2007, and it was a cool, brisk Autumn day like many others. I was a few years into my tenure at Microsoft Advertising, and had fallen into an amazing group of dudes at work…The COT…or circle of trust if you will. Mostly a lot of jokes about the bathrooms at Microsoft. But this day was different.

Microsoft 267
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From The Information Age To The Connected Age " GigaOM

Buzz Marketing for Technology

Anne Zelenka , Saturday, October 6, 2007 at 3:00 PM PT Comments (56). Microsoft represents the Information Age, while Google hints at the shift towards the Connected Age. Microsoft (Information Age) vs. Google (Connected Age). Microsoft (MSFT) exemplifies the Information Age. December 17, 2007, Web Worker Daily.

Web 2.0 263
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Grow Your Wiki

Buzz Marketing for Technology

advertising. Web Content 2007. Buy the book | Learn More. Buy the book. 21 days of wiki adoption. Barack Obama. better meetings. BlackBerry. boris mann. change management. citizen journalism. Clay Shirky. collaboration. Collaborative Technology. collective action. knowledge management. laptop stolen. left brain.

Wiki 223
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Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

If you don’t buy the extended warranty it costs you just to call and try to get help. I’m going to ask Apple to buy me a Zune. I think Microsoft would be more receptive to user feedback. I’ve seen this on Microsoft’s PR depts. Look at their policy about servicing you from the get go.

Apple 154
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Why You Should NOT Start a Travel Blog

ProBlogger

Deep down they did it because they want to be ‘internet famous’ like Nomadic Matt , and fund their travels with sponsored posts, banner advertising, affiliate sales, eBooks, the list goes on. There are small startup costs like purchasing your domain name and buying a decent premium template. Either way it will be money well spent.

Travel 20