Brand Monitoring: Where Are They Now?
Net-Savvy Executive
APRIL 1, 2011
The first report in the space was Peter Kim's Forrester Wave: Brand Monitoring (September 2006), which introduced us to seven companies: Biz360 Acquired by Attensity in 2010. Cymfony Acquired in 2007 by TNS, which was acquired by WPP in 2008. Factiva Dow Jones bought out Reuters' interest in Factiva in 2007.
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