Paying Homage to the Social Technographics Ladder
Ignite Social Media
SEPTEMBER 16, 2021
The year was 2007 and Ignite Social Media was opening as the first social media agency in the United States. In early 2008, the team released a tool that allowed anyone to input ages, genders and/or countries of a particular target audience and get a sense of how many people fit into each rung on the ladder.
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