Sherrilynne Starkie

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PR generalists vs social media specialist?

Sherrilynne Starkie

Can PR agencies respond to the structural changes of social media? From the time I started Strive PR in 2005, it was already evident that social media was transforming public relations practices. Little did I know at that time, that one day I would be on staff leading the charge in social media and content marketing.

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Super Third Thursday for social media club

Sherrilynne Starkie

The Isle of Man Social Media Club meets the third Thursday of each month and everyone is welcome. Launched in 2006, the regular and free audio downloads attract more than 20,000 listeners.

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What is Earned Media?

Sherrilynne Starkie

You try sharing it on social media and even run a few Facebook ads, but the results are short term and costly. That’s one way that earned media directly powers owned media. Earned media fuels shared media by providing quality content to share on company’s social media channels.

Fashion 409
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Podcast Playlist: A mix of motivation, news and entertainment

Sherrilynne Starkie

Podcasts great way to keep on top of social media and industry trends and news. I’ve been listening to Shel’s podcasts since 2006 for good reason. They are chock full of the important social media, PR and marketing news I need to know to do my job well.

News 170
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Is blogging still relevant in 2019?

Sherrilynne Starkie

The blog post below was first published on July 12, 2006, about six months into my blogging journey. Yes, in 2006 blogging did work. For the first time in nine years, a greater proportion of Fortune 500 companies use blogs compared to that of Inc. 500 companies, according to new research from Umass Dartmouth. . Does blogging work?

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Twitter’s Biz Stone speaks at CIRA’s AGM

Sherrilynne Starkie

He told the crowd made up of Internet geeks, social media enthusiasts and business professionals about how Twitter was born in 2006. Using social media for research: Social Capital 2012. This week CIRA*, the organization behind the.ca Full disclosure: CIRA is client of Thornley Fallis Communications.

Storify 317
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Digital grassroots: the Internet fights back

Sherrilynne Starkie

His topic, the year the Internet fought back, focused on how a genuine grassroots movement, fuelled by social media, impacted the Canadian Federal government’s digital copyright law. It was during the 2006 election that first signs that a grassroots movement was taking hold were spotted, according to Geist. Related articles.

Committee 312