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Trust Barometer Reveals Need For Mature Social Media

Dave Fleet

Yesterday I was privileged to attend the Toronto launch of the Canadian results of Edelman’s 2011 Trust Barometer survey with my employer, Richard Edelman. This year, even more than in recent years, I find the results of the survey fascinating from both traditional and digital communications standpoints. Trust in 2011.

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6 Lessons Learned From the Demise of MySpace | facebook | Social.

Convince & Convert

In 2006, you have a veritable ATM machine, with companies begging you to put banner ads on your site. You’re the number one social network in the world. Perhaps it’s different for those *working* in social media, whose real name is therefore relevant, to the majority of people who just use it? And its a failure.

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