article thumbnail

Social Media Research: Interview with Joel Rubinson of ARF - Part I

Diva Marketing Blog

Part 2 Interview with Joel Rubinson Sidebar : It's interesting to see how Joel's views and the perception of social media research differ in 2009 from the 2006 interview I had with Bill Neal , former chairman of the board of AMA. Others will be presented at our annual conference at the end of March.

article thumbnail

Be Here Now Marketing: How United Airlines Can Take Advantage of.

Bare Feet Studios

With a voucher printed from the kiosk, a customer could pick up a kit that includes a toothbrush, personal hygiene samples, and a few coupons for later use. To gather more ideas, instead of having a formal survey that doesn’t really allow the customer to describe her experience, how about setting up a customer service forum?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

Dataset and Sampling Methods. Dataset and Sampling Methods. The breadth of this definition of a collaboratory complicated the choice of a sampling technique. There did not seem to be any way to create a truly representative sample, because the true boundaries of the population to be sampled were unknown.

article thumbnail

Text Messages Sent by Cellphone Finally Catch On in U.S. - WSJ.com

Buzz Marketing for Technology

• See a sample reprint in PDF format. billion in 2006 from $2.5 A survey earlier this year by technology consulting firm Yankee Group of 5,200 adults found that 33% of Americans between 25 and 34 text-message regularly, up from 24% in 2004. • Order a reprint of this article now. Finally Catch On in U.S. By LI YUAN.

Wireless 100
article thumbnail

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

Marketing Salary Survey: Social Media Marketing by Aquent. According to an ExactTarget survey, Twitter users who follow a brand are more than twice as likely as Facebook users who “like” a brand to say they are more likely to purchase from the brand after becoming a social media follower. How much are you worth? by eMarketer.

Research 210