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What is Earned Media?

Sherrilynne Starkie

It integrates digital marketing communications strategies and tactics to maximize impact, extend reach and deliver a measurable return on investment (ROI). If earned media is not part of the mix, other activities will struggle to deliver the desired results. That’s one way that earned media directly powers owned media.

Fashion 409
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The Evolution of Our Data Fixation in Social Media

Direct Marketing Observations

In 2006, Radian6 was founded by Chris Newton (@ cdnewt ) and Chris Ramsey (@ chrisramsey ) Back then monitoring and listening were a novel concept, but they knew that social wasn’t a fluke. 2 years ago, We stopped blowing on the reflection of our social media selves in the mirror and wanted to get serious about measuring social.

Data 197
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10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

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B2B Social Media: 4 Ways to Sell the Value to Management

Convince & Convert

Guest post by Eric Schwartzman , coauthor of S ocial Marketing to the Business Customer , the first book devoted exclusively to B2B social media communications. How do you know if your market is active in social media? Most organizations get the value of trying to land coverage in trade media.

B2B 129
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#108: Its all about Mindset, Stop wasting Marketing dollars, and.

Taylor Marek

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me #108: Its all about Mindset, Stop wasting Marketing dollars, and Geekbrief.tv’s Last Show June 25, 2010 by Taylor Marek 2 weeks already?! Links: Pepsi to drop Super Bowl Ads for Social Media?

Marketing 105
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People, Brands, and Social Media at the Orsm09

Josh S Peters

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Business , Social Media » People, Brands, and Social Media at the Orsm09 People, Brands, and Social Media at the Orsm09 Written on July 24, 2009 by Josh Peters in Business , Social Media 0 Comments - Leave a comment!

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A Partial Reading List for PR Students

Social Media Strategery

You’ll learn about laws governing social media. You’ll learn how to use social media for yourself. You’ll learn how social media is being integrated into areas beyond just marketing and PR. It’s one of the first books I read when I first started in social media back in 2006.

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