Buzz Marketing for Technology

article thumbnail

The Social-Shake-Up: A New Breed of Marketer is Coming

Buzz Marketing for Technology

Posted in Innovation Interactive Marketing Strategy. Moreover, marketing has become so deeply entwined with technology. But because technology had been so tangential to marketing management for most of our history, the organizational structure of marketing has been slow to adjust to this new technology-centric reality.

Marketing 258
article thumbnail

Knowledge Mobilization

Buzz Marketing for Technology

Sustainable Markets. Knowledge Mobilization. Knowledge Mobilization. The emerging concept of "knowledge mobilization" may therefore be more useful than knowledge management or knowledge brokering. Mobilizing IUCNs Knowledge to Secure a Sustainable Future: The IUCN Knowledge Management Study (2004) (PDF - 451 kb).

Mobile 113
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Knowledge Mobilization and Knowledge Translation

Buzz Marketing for Technology

One of the things I wanted to see Tom Carey explore in his talk today is the concept, suggested in this title, of knowledge mobilization. They continue, "Knowledge mobilization emphasizes purpose (meeting the needs of clients) and looks to how one brings in the knowledge of others. The answer is that user choices win out.

Mobile 100
article thumbnail

StartupNation Blog " Blog Archive " Learn how to draw out your vision

Buzz Marketing for Technology

How do companies like Apple, Starbucks, Google and Southwest Airlines create raving fans, attract endless clients and become market leaders? January 2007 (16). (+) 2006 (220) December 2006 (5). November 2006 (8). October 2006 (9). September 2006 (16). August 2006 (13). July 2006 (16).

Airlines 100
article thumbnail

10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

Buzz Marketing for Technology

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. What does this mean for marketers? It’s important for marketers to give fans new ways to connect and advance their relationship with the brand or product being promoted. Blog subscription. Gift download. Stagnant Page Content.

Brands 279
article thumbnail

The Future of Work Weblog

Buzz Marketing for Technology

December 2006. November 2006. October 2006. September 2006. August 2006. April 2006. March 2006. February 2006. January 2006. And thats a big reason why it can be so difficult to manage creative work and creative workers, especially when they are remote, mobile, or highly distributed.

article thumbnail

The information processing view of humanity

Buzz Marketing for Technology

« Keynote: building the networked professional firm | Main | Mobile social networking, meaning virtual networks bringing people physically together, will inevitably be a pervasive application » The information processing view of humanity. Future of Media Report 2006. in the Future of Media Prediction Markets!

Process 100