Sherrilynne Starkie

FEBRUARY 18, 2020

Earned media, often referred to as PR coverage, is growing in importance for today’s digital marketing success. Companies and brands that had previously dropped PR to focus just on content marketing are once again waking up to the incredible power of positive media coverage. I first published them in 2006 and then updated them 2018.

Fashion 409

Fashion News Report Review 409

Sherrilynne Starkie

DECEMBER 21, 2018

You ask I answer: How to evaluate influencer marketing software — Christopher Penn on Awaken Your Superhero. In this episode he outli nes the most useful features to look for in an influencer marketing software product. I’ve been listening to Shel’s podcasts since 2006 for good reason.

News 170

News Software Analysis Influencer 170

Sherrilynne Starkie

SEPTEMBER 14, 2013

By the end of 2006, organizations were getting to grips with blogs and other digital media, and I, as a PR generalist, built a successful business on helping clients adapt to the new environment. Little did I know at that time, that one day I would be on staff leading the charge in social media and content marketing. Related articles.

Social Media 327

Social Media Team Blogger Skills 327

Sherrilynne Starkie

SEPTEMBER 12, 2018

In 2006 a time when social media was just starting to take off, I wrote a summary list of his predictions, (and provided my feedback on each point). A handful of companies, such as Facebook and Google, dominate global markets. In it, Naisbitt identifies the global trends that will form the future political and economic world.

Hotels 342

Hotels Communities Industry Social Media 342