Press Release Optimization Checklist and Tips
Adam Sherk
OCTOBER 18, 2011
I’d originally put this together in 2006; I found it interesting that there wasn’t too much I needed to update. Avoid over-use of “ marketing speak.” Todd Defren published a useful checklist back in 2008 and Lee Odden, probably the strongest advocate, has written multiple posts such as Essential Press Release Optimization Tips.
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