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The Customer Is (Not) Always Right

Twist Image

If you're in line at your favorite retailer and you're wondering why they don't open up a second cash register, you're just a tweet away from holding that company responsible for their store policies. The evolution of customer service and brand loyalty is a topic that has captured the imagination of Fred Reichheld for over twenty years.

Hotels 109
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eCommerce Chargebacks and Remedies

Atom Thought

According to a recent report (Oct, 2008) by CyberSource (a leading payment & risk management services company), a record USD4B were lost due to online scams by online retailers in 2008. The silver lining in the above is that retailers have managed to restrict the percentage fraud under 1.5% since 2006.

Retail 100
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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

Targeting an audience of social media heavyweights that frequently visit New York City is a really useful marketing strategy. Today, it appears every retail or business concern says ‘follow us on Twitter’ or ‘be our friend on Facebook.’ Apparently, according to Jonathan and Pam, they have great bacon.

Hotels 245
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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. V3 Integrated Marketing ). MediaPost ).

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How to Build Trust in Your Brand Using Video

Techipedia: Tamar Weinberg

This spot, produced by Ogilvy & Mather in 2006, went viral and won one of the most prestigious advertising awards in the world. It’s probably fair to say that you try to keep a fairly subdued, professional tone in your marketing strategy. Consumers want to know how you have changed the lives of an individual, such as the viewer.

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Help! My Baby is Sick and Someone is Stealing My Money!

ProBlogger

The latest report from Monetate for example, shows that mobile share of web traffic has doubled in the last year alone from 10 to 20% (in line with my stats) and businesses with retail sites now get a better conversion from their tablet users than they do from desktops. It seems we’re happier to buy on our iPads than our Dells, these days.