Remove influence
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7 examples of influencer marketing campaigns

Sprout Social

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 125
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24 Top YouTube influencers to check out in 2024

Sprout Social

YouTube influencers are on a different level when it comes to business impact. The term “influencer” might be synonymous with Instagram and TikTok these days. Thing is, YouTube creators predate both and are the blueprint for what an “influencer” is today. Table of contents: Who are YouTube influencers? Published on 1.

YouTube 103
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Conversation Gained-How to Determine Influence in B2B Social Media

Direct Marketing Observations

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. I do however, know a lot of marketers out there, who struggle with determining and identifying influence in social media and because of that, can not leverage it; and that’s NOT a commodity!

B2B 276
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What is Earned Media?

Sherrilynne Starkie

Earned media, often referred to as PR coverage, is growing in importance for today’s digital marketing success. It means reporters and other news professionals are now restored to the position of influencer. In this post, I’ll define “earned media” and show a few examples of how smart marketers use it to fuel successful campaigns.

Fashion 409
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25 Male Influencers To Check Out

Ignite Social Media

When influencer marketing first started, there weren’t many male influencers. A handful of years back we gave you 100 women bloggers to check out , now let’s see how many men bloggers (now referred to as influencers as they don’t always have a blog) we can find! A traveler and fashion influencer, Leo is based out of NYC.

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Micro-influencer marketing is the new long tail

Socialmedia.biz

I have been doing long-tail blogger outreach since 2006. Even more, I play so far down the long tail of influence that I can still create micro-influencer marketing campaigns that are earned media campaigns. I’m talking upwards to three-, four-, five-thousand online influencers at a time.

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The Social-Shake-Up: A New Breed of Marketer is Coming

Buzz Marketing for Technology

Posted in Innovation Interactive Marketing Strategy. Perhaps because of the impact and influence that the CDO had in the Obama campaign last fall. Moreover, marketing has become so deeply entwined with technology. To fully reap the benefits marketing must officially take ownership of its technology platforms and strategies.

Marketing 258