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How to Write a Press Release in 2013

Proactive Report

Webinar August 28, 2013, Sally Falkow APR and Lisa Buyer discuss the new Google rules for writing a press release. Back in 2006 a few very smart PR folk recognized the need for PR content to be found online and that search engine optimization would become a necessary PR skill. So how should you write a press release today?

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Are You Overusing Jargon In Your Press Releases?

Small Business Mavericks

» Are You Overusing Jargon In Your Press Releases? Jargon can be anything from industry speak to catch phrases like “touch base.&# Do you include these types of phrases in your press releases and other public relations documents, either online or off line? Are Small Businesses Effective Online?

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Are You A Business Or A Media Company?

Small Business Mavericks

These include forums, blogs, community websites where industry news can be published, wikis, etc. Look and see what is not being provided in your industry online and provide that. It could be an industry social networking website, it could be an industry wiki or encyclopedia site, or it could be a simple blog.

Company 142
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Are The Yellow Pages Outdated?

Small Business Mavericks

From the article: Unfortunately, we live in a society where this kind of thing can be passed off as real action and the result is the ability of the Yellow Page industry to say “Look we are doing our part!&# I agree with his five talking points, of course, but I’m not so sure about his cynical conclusion.

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The Most Popular News Sites on YouTube

Adam Sherk

And it looks like an individual grabbed the msnbc username back in 2006 for his own purposes: Since “jonathan” was apparently hoping to use the channel to show off his dance moves I thought it only appropriate to end this post with one of his videos: Related posts: Which News Sites Get the Most Social Media Engagement?

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The Nightmare Public Relations Professional and How to Stop Him

Techipedia: Tamar Weinberg

There’s no effort in adding thousands of email addresses to an address book, performing a mail merge, and sending off a generic press release. Further, it’s “simply unrealistic&# for him to tailor his press releases to bloggers, and it’s “close minded&# for bloggers to expect this of him.

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In The Trust Economy, Marketers Are Bankrupt

Twist Image

Check out these data points from their press release, 70% of CEOs Admit They May Be Responsible for Marketers' Poor Perceived Performance : 80% of CEOs were not very impressed by the work done by Marketers and believed Marketers were poor business performers. Certainly industry consolidation (i.e. There's something else.

Marketing 105