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What is Earned Media?

Sherrilynne Starkie

Earned media, often referred to as PR coverage, is growing in importance for today’s digital marketing success. Companies and brands that had previously dropped PR to focus just on content marketing are once again waking up to the incredible power of positive media coverage. Today’s picture is much rosier. It’s not advertising.

Fashion 409
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Bloggers Flash Back to 2006 and Flash Forward to 2009

Diva Marketing Blog

Several 2006 wishes came true. I hope you enjoy the 2006 - 2009 comparisons. Elana Centor , Funny Business 2006 If I am going to be completely honest and self-absorbed, the thing that I would like it see more of in 2006 is more traffic at Funny Business. Yvonne DiVita , Lip-sticking 2006 MORE Smart Women Bloggers.

Blogger 53
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Who's The Bad Guy, Google Or Bing?

Small Business Mavericks

» Who’s The Bad Guy, Google Or Bing? Google claims Bing is copying its search results. Bing responds: “We use over 1,000 different signals and features in our ranking algorithm,&# Bing vice president Harry Shum said Tuesday, referring to the mathematical code that search engines use to choose their results.

Google 79
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Review of the Online Group Buying Industry

Idaconcpts

Group buying, which refers to social buying or collective buying as well, is the buying an offer which has been significantly reduced, due to the fact that it is only valid if enough buyers are found. Enter: Google Offers. Fortune Magazine wrote a strong critique about Google in Google: The search party is over.

Buy 159
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EzineArticles Says Keyword Density Is Important | Small Business.

Small Business Mavericks

» EzineArticles Says Keyword Density Is Important If you’ve been paying attention to the Google Panda update, you’ve noticed that EzineArticles – the largest article directory online – was hit and suffered a huge traffic loss. Chris Knight says he agrees with Google’s update.

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Micro-influencer marketing is the new long tail

Socialmedia.biz

I have been doing long-tail blogger outreach since 2006. Even more, I play so far down the long tail of influence that I can still create micro-influencer marketing campaigns that are earned media campaigns. Digital Marketing Strategy and The Rise of The Micro-Influencer. What Is a Micro Influencer and Why Should Marketers Care?

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Make Your LinkedIn Profile Work for You | chrisbrogan.com

Buzz Marketing for Technology

It is often referred to (I believe somewhat incorrectly) as an online version of your CV or resume. I actually launched my copywriting business using LinkedIn & recently wrote a couple of blog posts about how independent consultants can use it to market ourselves. marketing has gone. Newsletters. May 19, 2008. check it out.

LinkedIn 279