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Sherrilynne Starkie

2006

Google

Marketing

What is Earned Media?

Sherrilynne Starkie

FEBRUARY 18, 2020

Earned media, often referred to as PR coverage, is growing in importance for today’s digital marketing success. Companies and brands that had previously dropped PR to focus just on content marketing are once again waking up to the incredible power of positive media coverage. I first published them in 2006 and then updated them 2018.

Fashion

Fashion News Report Review

Do John Naisbitt’s Megatrend predictions still hold true for 2018?

Sherrilynne Starkie

SEPTEMBER 12, 2018

Google John Naisbitt and you’ll find more than 1,300 web pages, most of the referencing his 1982 seminal work Megatrends. In 2006 a time when social media was just starting to take off, I wrote a summary list of his predictions, (and provided my feedback on each point). He got this one right.) (A A bit of a reversal here.

Hotels

Hotels Communities Industry Social Media

Sherrilynne Starkie

What is Earned Media?

Do John Naisbitt’s Megatrend predictions still hold true for 2018?

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