How to Build Trust in Your Brand Using Video
Techipedia: Tamar Weinberg
FEBRUARY 14, 2012
It takes less time to engage the user than reading, and the user is then engaged until ready to follow an embedded call to action. This spot, produced by Ogilvy & Mather in 2006, went viral and won one of the most prestigious advertising awards in the world. This leads nicely onto the next video: Dove Evolution Commercial.
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