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Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. Guest post by Sean McGinnis. I’ve been a web marketer for a long, long time. Google Analytics.

Adwords 278
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10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

Buzz Marketing for Technology

With the right tools, marketers can compile user profiles using that authorized data as well as previous site behaviors, to get a better sense of the users they’re reaching on Facebook. Related posts: Brands: It’s not enough to be liked Imagine a company that has upscale retail locations around.

Brands 279
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Use Humor and Ridiculousness to Reach Your Audience

Convince & Convert

From Janrain , a free guide to improve your conversion rates and your data quality. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. When he was with IBM, Tim was instrumental in putting together their first YouTube video in 2006. Listen Now. The RSS feed is: [link].

Committee 137
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The Best Job in Social Media

Convince & Convert

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. And from Janrain , a free guide on how to improve conversion rates and data quality. He started with an internship at TaylorMade in 2006 and again in 2008. Listen Now .

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Social Media Listening. Will We Learn?

Diva Marketing Blog

It soon became clear that unless you wanted to bury the new data it brought in garbled buzz words, social listening had better lead to a new customer communication channel where the brand could directly engaged with its customers. Ten years ago, or there about, Social Listening exploded into the digital landscape. And then it was 2015.

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Listen & Learn

Diva Marketing Blog

It soon became clear that unless you wanted to bury the new data it brought in garbled buzz words, social listening had better lead to a new customer communication channel where the brand could directly engaged with its customers. Ten years ago, or there about, Social Listening exploded into the digital landscape. And then it was 2015.

Retail 40
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Social Media Research: Interview with Joel Rubinson of ARF - Part I

Diva Marketing Blog

With the rapid increase of digital conversations the importance of not only listening to consumer generated content (CGC) but the analysis of this new data set is finally taking its place at the marketing research table. Toby/Diva Marketing : What do you say to those people who question the credibility of consumer generated information/data