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11 Myths of Social Media Marketing

Webbiquity SMM

While recent studies show that about half of marketers say that social media reduces their overall marketing costs , it is by no means without a price. The primary budget effect of social media marketing is to shift costs from media buying to labor. Since social media marketing is labor-intensive, we should offshore it. Not really.

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Eight steps to thriving on information overload

Buzz Marketing for Technology

Getting the information you need more efficiently is well worth the cost of a subscription. Share this: Digg this | Reddit | StumbleUpon | Del.icio.us |. Future of Media Report 2006. December 2006 (6). November 2006 (5). October 2006 (6). September 2006 (11). August 2006 (12). July 2006 (11).

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Intranet Blog :: E-mail fatigue

Buzz Marketing for Technology

November 2006. December 2006. November 2006. October 2006. September 2006. © 2006 Prescient Digital Media. on Mon 20 Nov 2006 04:00 AM EST | Permanent Link. including major costs, significant litigation, and a drag on key processes. Digg this Post to del.icio.us This Month.

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Is Social Media Worth it for You?

Techipedia: Tamar Weinberg

1: Opportunity Cost – Every time you spend a minute on social media is one minute you potentially lost revenue. This inherent cost needs to be included in any equations you make when allocating resources. The good thing about social media is that the opportunity cost tends to mostly be time. © 2006-2010 Tamar Weinberg.

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HotPads.com Launches Map-Based Vacation Rental Search Engine

Bill Hartzer

Recently, HotPads.com , the housing search engine, introduced a new way for cost-conscious shoppers to plan their next vacation with an interactive, map-based Vacation Rental search. This is on top of another $160 MM they raised in 2006. There have been no challengers to HomeAway (at least none that HomeAway does not now own).

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Search Engine Optimization: Search Engine Ranking Problem Solved for a Reader

Bill Hartzer

It looks like you bought the domain around May of 2006, and it had some links already (it’s not 11 years old): the site does not look like it did in 1999 and even in 2005, so it may have been an expired domain: did you pick up the domain name and start building links (which were not the same quality as it already had)?

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Email Dashboard: Information Overload Research Group news wrapup

Buzz Marketing for Technology

Tony Wright worries that "the increasingly personalized infoporn delivered to us through a broadening array of channels (like RSS, alerts, Twitter, Digg, Email, IM, Social Networks and more) is a looming disaster." The personal hit on productivity is real, but its not a cost: its an investment; and the juice is worth the squeeze."

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