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What is Earned Media?

Sherrilynne Starkie

Three out of four people now check the news at least weekly and almost half will share news media content via their own social networks. Companies and brands that had previously dropped PR to focus just on content marketing are once again waking up to the incredible power of positive media coverage. Tips for Earned Media.

Fashion 409
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Press Release Optimization Checklist and Tips

Adam Sherk

Todd Defren published a useful checklist back in 2008 and Lee Odden, probably the strongest advocate, has written multiple posts such as Essential Press Release Optimization Tips. I’d originally put this together in 2006; I found it interesting that there wasn’t too much I needed to update. Content Optimization. Title/headline.

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Is YouTube for you? 5 Reasons To Keep It In Your 2022 Marketing Strategy

SocMed Sean

Since its introduction in 2006, YouTube has become one of the largest social networks and continues to grow. The simplicity of creating, uploading, and sharing videos is one of the reasons for YouTube’s ability to attract both viewers and content creators. Video content is in higher demand than ever.

YouTube 204
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How to Successfully Digitize Events During COVID-19

Waxing UnLyrical

I’ve been working virtually, at least in part, since 2006. But if your competitor is delivering essentially the same quality of content, but is doing so in a much more entertaining way, where do you think they’ll be during Round 3? If you implement any of these tips, will you let me know how it turns out?

Eventful 334
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America's Got Talent Tips

Taylor Marek

Here are a couple tips if you plan on becoming a contestant on the show, or if you are already on the show and are looking for some ideas: One point I would like to make clear first off : Be Yourself. Start recording your own content in high-quality format. The judges will like you for who *You* are. and Why Google Wave? (144)

Tips 101
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9 Twitter Best Practices for Business

Socialized

Since its foundation in 2006, Twitter turned the globe into bite-sized posts by the distillation of World News, updates, and jokes. Take a moment to look at the right hashtags of your industry when designing your company Twitter account and see what types of tweets this hashtag holds and change its contents accordingly.

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How the YouTube algorithm works in 2022

Sprout Social

Over 500 hours of content is uploaded to YouTube every minute. In 2006, Nike’s Ronaldinho ad became the first video to reach 1 million views on the platform. Although demonetization was in effect since 2012 , the platform did not start notifying content creators about their violations of content guidelines until 2016.

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