Sherrilynne Starkie

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What is Earned Media?

Sherrilynne Starkie

Three out of four people now check the news at least weekly and almost half will share news media content via their own social networks. Companies and brands that had previously dropped PR to focus just on content marketing are once again waking up to the incredible power of positive media coverage. It’s an incredibly turnaround.

Fashion 409
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PR generalists vs social media specialist?

Sherrilynne Starkie

By the end of 2006, organizations were getting to grips with blogs and other digital media, and I, as a PR generalist, built a successful business on helping clients adapt to the new environment. Little did I know at that time, that one day I would be on staff leading the charge in social media and content marketing.

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Digital grassroots: the Internet fights back

Sherrilynne Starkie

The new law provides a safe harbour to those who create and also those who host that content, for example.”. It was during the 2006 election that first signs that a grassroots movement was taking hold were spotted, according to Geist. “It now addresses many issues that are important to consumers.

Committee 312