Dave Fleet

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Trust Barometer Reveals Need For Mature Social Media

Dave Fleet

Trust in “people like me,” which peaked in 2006 , fell 11% this year. Secondly, as outlined in my 2011 trends presentation , search strategies are becoming increasingly important to digital activities – not just from a content development perspective but at a strategic, cross-channel level.

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Reflections on the changing digital agency environment

Dave Fleet

The first five years – 2006-2010 – were catalysed by constant change. Low-cost content production is gaining traction. Another factor that isn’t so much a trend as just a pervasive reality, the days of text-only content are well and truly over. Facebook has long since made the switch to put visual content first.

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