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What is Earned Media?

Sherrilynne Starkie

You try sharing it on social media and even run a few Facebook ads, but the results are short term and costly. That’s one way that earned media directly powers owned media. Earned media fuels shared media by providing quality content to share on company’s social media channels. Contact Me!

Fashion 409
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Is blogging still relevant in 2019?

Sherrilynne Starkie

The blog post below was first published on July 12, 2006, about six months into my blogging journey. Yes, in 2006 blogging did work. We started this blog site primarily to create a sense of community among Strive Public Relations consultants, since most of us work from independent offices. An it continues to do so in 2019.

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Social Media and the Role it Plays in our Lives

Social Media Marketing

Social media plays such a vital role in our lives now. Social media is a medium that reaches people all around the globe. People are so connected these days; it is true that in the last 15 years, social media has taken the world by storm. How social media gained popularity.

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Podcast Playlist: A mix of motivation, news and entertainment

Sherrilynne Starkie

Podcasts great way to keep on top of social media and industry trends and news. I’ve been listening to Shel’s podcasts since 2006 for good reason. They are chock full of the important social media, PR and marketing news I need to know to do my job well.

News 170
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What is Good Engagement Rate?

Oktopost

But what data should social media marketers be looking at to prove their worth and make an impact on the organization? Hot Topics of this episode include: Why every marketer needs to be a generalist, stay clear of trends, and practice both digital and media literacy.

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How a Social Media Evangelist Became a Social Media Realist

Social Media Strategery

When did I become the guy who gets tired of social media? How did I go from annoying everyone around me by my incessant yammering about social media to the guy who grows increasingly annoyed when people talk about everything social media will do? You can go out and get a social media certification.

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11 Myths of Social Media Marketing

Webbiquity SMM

Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. Social media is free.