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Social Media Research: Interview with Joel Rubinson of ARF - Part I

Diva Marketing Blog

Part 2 Interview with Joel Rubinson Sidebar : It's interesting to see how Joel's views and the perception of social media research differ in 2009 from the 2006 interview I had with Bill Neal , former chairman of the board of AMA. Others will be presented at our annual conference at the end of March.

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Be Here Now Marketing: How United Airlines Can Take Advantage of.

Bare Feet Studios

With a voucher printed from the kiosk, a customer could pick up a kit that includes a toothbrush, personal hygiene samples, and a few coupons for later use. To gather more ideas, instead of having a formal survey that doesn’t really allow the customer to describe her experience, how about setting up a customer service forum?

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From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

Dataset and Sampling Methods. Dataset and Sampling Methods. The breadth of this definition of a collaboratory complicated the choice of a sampling technique. There did not seem to be any way to create a truly representative sample, because the true boundaries of the population to be sampled were unknown.