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Socialized

2006

Conference

The End of Corporate Social Media as a Novelty

Socialized

DECEMBER 27, 2010

On October 6, 2006, A.G. Lafley, then CEO of consumer products giant Procter and Gamble, ushered in the age of corporate social media when he told attendees at the Association of National Advertisers conference, “Consumers are beginning in a very real sense to own our brands and participate in their.

Social Media

Social Media Conference Advertising Products

At 10,000 Followers, Rethinking the Follower Thing

Socialized

FEBRUARY 17, 2010

When I signed up in June, 2007, Twitter, launched publicly in July, 2006, was less than a year old. When I was within a few hundred of 10,000, I offered a copy of my SocialCorp book to my 10,000th subscriber and a copy to a randomly selected person who tweeted about it, but by then I was certain to reach 10K any way.

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Socialized

The End of Corporate Social Media as a Novelty

At 10,000 Followers, Rethinking the Follower Thing

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