Sherrilynne Starkie

article thumbnail

What is Earned Media?

Sherrilynne Starkie

It confers powerful third-party endorsement for a company, a product or even an idea. I first published them in 2006 and then updated them 2018. In this post, I’ll define “earned media” and show a few examples of how smart marketers use it to fuel successful campaigns. What is Earned Media? Earned media is media coverage or ‘good PR’.

Fashion 409