Buzz Marketing for Technology

JULY 24, 2008

< £ Salon Bloggers & > June 15, 2006. -->. It should say that your visit is to find out what your company can do to serve them better, to make their jobs easier, and not to evaluate or report on their performance. © Copyright 2006 Dave Pollard. Last update: 01/07/2006; 1:41:30 PM. MADE IN CANADA.

Technorati 100

Technorati Aggregator Resources Report 100

Laurel Papworth

SEPTEMBER 16, 2010

Ahoy Me Hearties: One of the tasks our online community managers undertake with clients (PR or Marketing agencies, or companies) is to build out a Social Media Conversation Diary – a list of tasks and engagement activities to keep online community members entertained and loyal. Want to know how to change Facebook to Talk Like A Pirate?

Communities 103

Communities Facebook Avatar Social Networking 103

Techipedia: Tamar Weinberg

AUGUST 14, 2009

Are you a company or do you know a company that has immersed itself in the social media waters and succeeded? As small companies with limited budgets, nonprofits may feel that they are unable to dive into the wide world of social media. The big catch: Epic Change is not a large company at all. © 2006-2010 Tamar Weinberg.

Social Media 172

Social Media Case Study MySpace Yahoo 172

Techipedia: Tamar Weinberg

MAY 18, 2010

Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. It finds your customers Companies using traditional marketing methods (e.g. It introduces your brand Is your company new? What are your goals? This builds stronger relationships over time.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care. It can instill faith that your customers have in your company. It can make all the difference in nurturing a positive perception of your company. Empower them.

Apple 154

Apple Twitter Forums Policies 154

Laurel Papworth

JANUARY 17, 2010

The company has proven to be more than adept at balancing reporting the news with growing visitors and pageviews. In 2006, The Wall Street Journal wrote that TechCrunch has revenue of $120,000 a month. Technorati Tags: 24/7 Wall St , huffington post , Monetization , Money , revenue , Silicon Alley Insider , techcrunch.

Social Media 78

Social Media comScore API Technorati 78

Laurel Papworth

NOVEMBER 3, 2009

Companies that open their business databases and stream that data out, can have an army of hundreds of thousands (mostly) unpaid developers creating Facebook apps, iPhone apps and blog widgets to help sell their products and services. In November 2000 they opened up the API and by 2006 had 5 billion API calls a month.

Widget 88

Widget API Social Media Hotels 88

Bill Hartzer

NOVEMBER 19, 2010

I built it up to a million dollar company with many employees only to have it unexpectedly crash and burn over night. Share this on Technorati. I have never purchased links nor have done any automated link building such as xrumer… The domain is 11 years old and I have devoted the past few years of my life to it. Tweet This!

Engineering 107

Engineering Insurance Domain Name Technorati 107

Techipedia: Tamar Weinberg

JANUARY 19, 2010

3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. 4: Online Driven Companies – Social media can be used to drive traffic to online websites. I would add that social media has changed the game for companies. © 2006-2010 Tamar Weinberg. Answers Yahoo!

Social Media 164

Social Media Yahoo Discount Training 164

Techipedia: Tamar Weinberg

JULY 15, 2009

It’s incredibly easy for someone to put up a web page and show how much they like or dislike a company. You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns. © 2006-2010 Tamar Weinberg.

Communities 170

Communities Marketing MySpace Yahoo 170

Bare Feet Studios

JUNE 9, 2010

As far as I know Ze Frank coined this term on one of his daily videos from 2006 when he discussed the notion that having a bunch of brilliant ideas was nothing really, if you don’t act on them. There is no senior person who has run a large company or built and sold globally a new innovative product. What is Brain Crack?

Upcoming 57

Upcoming Conference Social Graph Flickr 57

Laurel Papworth

FEBRUARY 12, 2010

It was either 2005 or 2006. Paperchase ( now on Twitter, now responding on a blog ): Gather No Moss, the Agency we bought the artwork from, have asked us to post the following statement: “We are the small design company that represents the independent artist who created the Paperchase design. My Plagiarism story. Paperchase takes all.

Social Media 94

Social Media Crowdsourcing Social Networking Creative Commons 94

Techipedia: Tamar Weinberg

DECEMBER 19, 2009

Smaller companies could succeed with this method by marketing — verbally or through their website — to groups of devout followers and keeping their Twitter streams current (offering a daily deal or frequent deals that encourage customers to seek out discounts and sales). © 2006-2010 Tamar Weinberg. Answers Yahoo!

Twitter 131

Twitter Microblogging MySpace Yahoo 131

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. GetSatisfaction provides a way for companies to do that. © 2006-2010 Tamar Weinberg. JS-Kit Echo uses GetSatisfaction for their customer support. Answers Yahoo! All rights reserved.

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. This may be nothing more than a refresher course in the Captain Obvious department but even the savviest of companies is still missing the boat. A lot of big companies I try to engage with don’t want to talk back.

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Reply Eddie Gear October 7, 2010 at 9:43 pm I can come across so many companies that do not even brand them selves in the fear of being considered as SPAM. Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo! Answers Yahoo!

Brands 236

Brands Handbook MySpace Construction 236

Techipedia: Tamar Weinberg

MAY 13, 2008

Such was the case for this Digg story , which compared multiple web hosting companies and watched as these hosts handled the traffic spikes that resulted from the Digg effect. A few weeks later, a surprising blog post was published that outed the marketing firm and hosting company that sponsored the particular study. Answers Yahoo!

Social Media 100

Social Media Digg Brands Marketing 100

Techipedia: Tamar Weinberg

MAY 12, 2010

Reply Lauren Kates May 12, 2010 at 1:50 pm OH MY GOD I have come across this EXACT situation with my company and was looking for an article just like this. Some companies are doing a good job but there seems to be a huge disconnect when it comes to some of the really big players, too. © 2006-2010 Tamar Weinberg. Answers Yahoo!

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

JULY 21, 2009

Only when the landscaping company mowed down the guy’s vegetable garden and did not rectify the situation seven weeks later did the guy decide to make a public spectacle of the situation. Sure, there are probably a few things you can point out that should work in the company’s favor. How many people really want that?

Social Media 153

Social Media Strategy Marketing Vimeo 153

Buzz Marketing for Technology

JULY 20, 2008

12, 2006) — Working with support from the National Science Foundations Small Business Innovation Research (SBIR) program, Imaginestics, a company located in West Lafayette, Ind., Technorati. > read more. Doodle Search: New Software Can Hunt Through Online Catalogs Using Only A Sketch (Mar. > read more. del.icio.us.

Energy 124

Energy Biotechnology Newsvine RSS 124

Techipedia: Tamar Weinberg

JANUARY 28, 2010

To be sure, though, solicit feedback from a group of trusted peers not directly involved in your company or marketing objectives before going ahead with publishing the video, since you need an unbiased opinion. © 2006-2010 Tamar Weinberg. As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us

Video 236

Video Flash Mob YouTube MySpace 236

Techipedia: Tamar Weinberg

APRIL 22, 2010

If you work for a company that just had a Super Bowl ad, a real time search will give you a window into how people interpreted the advertisement. Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo! © 2006-2010 Tamar Weinberg.

Engineering 142

Engineering Wikipedia MySpace Yahoo 142

Techipedia: Tamar Weinberg

SEPTEMBER 29, 2009

With others who address me as Jennifer or Dakash, I wonder if these individuals representing both small and large companies really realize that their lack of research reflects poorly on their clients. Some have gone as far as outing the companies who have trodden down this path. © 2006-2010 Tamar Weinberg. Answers Yahoo!

Press Release 129

Press Release How To Radian6 Blogger 129

Techipedia: Tamar Weinberg

MAY 19, 2008

Here are three cases that were blown way out of proportion but could have been handled a lot better if the companies thought of the consequences before acting. There’s a bottom line: it’s a lot harder to sweep your mistakes under the rug, especially as a company in a world of conversing markets. Answers Yahoo!

Reputation 100

Reputation Airlines Digg MySpace 100

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

In the post, I shared my don’ts of social networks, and to that point, I added the following rule for LinkedIn: Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site. Answers Yahoo!

Newsletter 144

Newsletter Handbook Virtual World LinkedIn 144

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. To me, it seems most companys focus on monopolies and then forced purchase of ad-ons without which the product wont work.

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

JANUARY 12, 2010

I’ll admit (a little secret of mine) that I initially befriended a few folks I admired on TV (specifically, 2006-2007′s Beauty and the Geek) but since I have no personal connection to the guys, I deleted the non-genuine contacts. I gave up on MyBlogLog and Technorati. © 2006-2010 Tamar Weinberg. Ditto Pownce.

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Buzz Marketing for Technology

JUNE 27, 2008

The dataset which was collected in June 2006 contains summaries of 30 billion conversations among 240 million people. Roland Piquepaille lives in Paris, France, and he spent most of his career in software, mainly for high performance computing and visualization companies. Technorati. . ‘The compressed dataset occupies 4.5

Instant Messaging 130

Instant Messaging Trends Microsoft Wireless 130

Techipedia: Tamar Weinberg

MARCH 31, 2008

4 Jobs I’ve Had Right after college, I worked for a few months in tech support at a forex company in the Empire State Building. Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo! © 2006-2010 Tamar Weinberg.

Meme 100

Meme Blogger StumbleUpon MySpace 100

Techipedia: Tamar Weinberg

JUNE 18, 2008

Be the first to have all of these features , or just take over companies that already have them and make Plutter Kite. Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo! © 2006-2010 Tamar Weinberg. So there you go.

Microblogging 102

Microblogging API MySpace Yahoo 102

Techipedia: Tamar Weinberg

NOVEMBER 26, 2007

I guess I shouldn’t be surprised though, misery loves company right? Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo! © 2006-2010 Tamar Weinberg. Seriously though, I’ll participate. Answers Yahoo!

Meme 100

Meme Digg Web 2.0 StumbleUpon 100

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Despite the title of the post, having worked as the social media manager for Fortune 500 companies, and a lot of knowledge here being totally personal, I do not think of myself as an expert. © 2006-2010 Tamar Weinberg. As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us Answers Yahoo!

Social Media 229

Social Media Influencer MySpace Consultant 229

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. Companies have to engage with their buyers, especially the early adopters, and make sure they’re happy.

Social Media 105

Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

AUGUST 18, 2010

Reply Claire Chapman August 19, 2010 at 9:21 am And I also just referenced you on my company blog as I was writing inspired by this and the discussions about Facebook Places (which isn’t even live in the UK yet!) © 2006-2010 Tamar Weinberg. Reply Tamar Weinberg August 19, 2010 at 9:12 am A support group still works, though!

Activities 216

Activities Social Media Policies Social Networking 216

Techipedia: Tamar Weinberg

JUNE 3, 2010

Many companies that have not embraced social media marketing often do so because of the fear of an uncontrolled message. I am just working on a social media strategy for my thesis in a German company. © 2006-2010 Tamar Weinberg. I’m so glad his account is back up and running! Luckily most of them have young children.

Social Media 221

Social Media Marketing Digg Consultant 221

Bare Feet Studios

MARCH 1, 2009

After revamping our business web site to a blog format I had a client ask me what those “dig this / technorati&# things are for… honestly I said that I didn’t know what they were – and he laughed at me. So far, none of those companies has picked up and moved to greener pastures. Reality is you need both.

Tourism 40

Tourism Campaign Sites Social Media 40

Techipedia: Tamar Weinberg

JULY 15, 2010

As my company builds out our first blog- there are great tips in here, thank you. Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo! © 2006-2010 Tamar Weinberg. Reply Shana July 15, 2010 at 2:47 pm GREAT POST!

Blogger 250

Blogger Engineering Flickr SEO 250