2006 Company Sentiment Social Media Management 
Techipedia: Tamar Weinberg
MAY 18, 2010
After all, spending time, money, and other precious resources on social media marketing before you have an understanding of what it can do for you is kind of like putting the cart before the horse (not advisable). It finds your customers Companies using traditional marketing methods (e.g. What are your goals?
Techipedia: Tamar Weinberg
JULY 7, 2010
Meanwhile, I’ve been working on building out a social media strategic plan for a really interesting company. Their social media efforts were spearheaded by a guy who looks like a nice dude, but after studying his personal Twitter feed, it was almost the same kind of thing: the process was almost wholly automated.
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