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What is Earned Media?

Sherrilynne Starkie

Companies and brands that had previously dropped PR to focus just on content marketing are once again waking up to the incredible power of positive media coverage. This means that getting media coverage for your brand, company, product or service is once again becoming an essential part of the marketing mix. What is Earned Media?

Fashion 409
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Is blogging still relevant in 2019?

Sherrilynne Starkie

For the first time in nine years, a greater proportion of Fortune 500 companies use blogs compared to that of Inc. 500 companies, according to new research from Umass Dartmouth. . The blog post below was first published on July 12, 2006, about six months into my blogging journey. Yes, in 2006 blogging did work.

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Is Inbound Marketing Actually Profitable or Just a Slogan

Convince & Convert

When a company files for an IPO, they submit what is called an “S-1,” which provides financial information for prospective investors. Hubspot has been around since 2006, and their S-1 details financial information from 2009. . » Maybe you will be, too.

Hubspot 160
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Common Social Media Questions and Answers All Marketers Should Know

Hootsuite

Sometimes they run companies and only sort of understand the role social media can play for their business. We’ve asked the experts and gathered the latest research and resources to help you show that you know the answers. Social media managers communicate on behalf of a company or organization through social media channels.

Questions 141
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Twitter’s Biz Stone speaks at CIRA’s AGM

Sherrilynne Starkie

He told the crowd made up of Internet geeks, social media enthusiasts and business professionals about how Twitter was born in 2006. Soon Twitter came to the attention of Facebook’s Mark Zuckerberg who offered Biz and co-founder Jack Dorsey $500 million for the company, which was at the time valued at $25 million. Related articles.

Storify 317
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Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. Interestingly enough, there is one thing that has never changed – not one lick over the previous 14 years – and that is keyword research.

Adwords 278
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Email Dashboard: Information Overload Research Group news wrapup

Buzz Marketing for Technology

« Information Overload Research Group launches | Main. Information Overload Research Group news wrapup. What does a company get out of its employees spending half their day using an email program? Listed below are links to weblogs that reference Information Overload Research Group news wrapup : Comments. April 2008.

Research 100