From Baseball Cards to Happy Meals: Lessons From the History of Microcontent
Visually SM
FEBRUARY 15, 2020
While micro-content now mainly refers to bites of content that can be shared over social media , companies have long been using small bits of their product to create memorable moments and impressions to hook consumers to keep them coming back. Since 2006. Gum wrappers and Bazooka Joe. Since 1953. Happy Meal toys. Since 1979.
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