Sherrilynne Starkie

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What is Earned Media?

Sherrilynne Starkie

Companies and brands that had previously dropped PR to focus just on content marketing are once again waking up to the incredible power of positive media coverage. This means that getting media coverage for your brand, company, product or service is once again becoming an essential part of the marketing mix. What is Earned Media?

Fashion 409
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Is blogging still relevant in 2019?

Sherrilynne Starkie

For the first time in nine years, a greater proportion of Fortune 500 companies use blogs compared to that of Inc. 500 companies, according to new research from Umass Dartmouth. . The blog post below was first published on July 12, 2006, about six months into my blogging journey. Yes, in 2006 blogging did work.

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Twitter’s Biz Stone speaks at CIRA’s AGM

Sherrilynne Starkie

He told the crowd made up of Internet geeks, social media enthusiasts and business professionals about how Twitter was born in 2006. Soon Twitter came to the attention of Facebook’s Mark Zuckerberg who offered Biz and co-founder Jack Dorsey $500 million for the company, which was at the time valued at $25 million.

Storify 317
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Digital grassroots: the Internet fights back

Sherrilynne Starkie

It was during the 2006 election that first signs that a grassroots movement was taking hold were spotted, according to Geist. People will increasingly seek to influence policy, companies and communities. The resulting bill C-60, in turn did not cover consumer issues, however it was never passed into law.

Committee 312
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Do John Naisbitt’s Megatrend predictions still hold true for 2018?

Sherrilynne Starkie

In 2006 a time when social media was just starting to take off, I wrote a summary list of his predictions, (and provided my feedback on each point). Short-term profits become less important as companies adopt long-range planning to maintain steady growth. A handful of companies, such as Facebook and Google, dominate global markets.

Hotels 342