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Are You A Business Or A Media Company?

Small Business Mavericks

A media company. But what does it mean to be a media company? These include forums, blogs, community websites where industry news can be published, wikis, etc. Whatever it is, if you are a media company, then you’re a power to reckon with. One Response to “Are You A Business Or A Media Company?&#

Company 142
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How to Successfully Digitize Events During COVID-19

Waxing UnLyrical

I’ve been working virtually, at least in part, since 2006. I manage a few different Facebook groups, one of which is a completely free + no catch Social PR community: The Social PR Posse. So prep and boost both the producing team and enjoy the moment. Roben Farzad 🎙️ (@robenfarzad) April 8, 2020.

Eventful 334
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How brands can build inclusive campaigns year-round

Sprout Social

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. In 2021, following a year of social unrest and hyper-focus on racial inequality, consumers began calling on brands to put their money where their mouth is and invest in Black talent and programs to uplift Black communities.

Campaign 112
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7 examples of influencer marketing campaigns

Sprout Social

According to our Pulse Survey, we found that companies are focused on the following brand-influencer partnerships: giveaways, product collaborations and influencer-led advertisements. Gymshark Gymshark’s partnerships team scouts talent to post content featuring their products. Their brand collaboration with e.l.f

Examples 126
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The Social-Shake-Up: A New Breed of Marketer is Coming

Buzz Marketing for Technology

All the tools of the trade – text analytics, social media analysis, Website personalization, community analytics, computational advertising and online testing, among other things – were used for re-elect the President of the United States. Like it or not, what Andrew McAfee predicted in 2006 in his book, Enterprise 2.0,

Marketing 258
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Reflections on the changing digital agency environment

Dave Fleet

I’ve spoken with team members and peers in Canada, and with senior colleagues across our global network. As I’ve done so, I’ve highlighted five key landscape shifts that are changing the way that agencies and teams like ours need to operate: Newly (re-)accelerated change in social networks. Less “social”, more “media”.

Mobile 105
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Social media and the rise of fantasy sports

Sprout Social

You don’t have to be a sports fanatic to know how much sports fans love to share updates about their teams on social media. Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. Fantasy sports are a game where participants build imaginary teams. Talk strategy.

Sports 83