article thumbnail

7 examples of influencer marketing campaigns

Sprout Social

But influencer marketing isn’t as simple as picking any creator, creating one-off content and reaping the benefits of their loyal following—our report found 81% of social marketers describe influencer marketing as an essential part of their social media strategy. Topicals Influencer trips are staples within the beauty industry.

Examples 123
article thumbnail

Use of Social Media to Inspiration for All Businesses

Mindjumpers

Here, Laurel is referring to how important it is to listen to what is being said about you and your company out there, because this can provide insight into which content that is meaningful and appropriate for your audience. Southwest tries to share “real” content on topics customers are thinking about relative to flying. -

Airlines 232
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Bloggers Flash Back to 2006 and Flash Forward to 2009

Diva Marketing Blog

Several 2006 wishes came true. Turning to thoughts for 2009 a few people felt that the blogs/social media has lost its focus of customer first content t o becoming ego vehicles while others are looking for advances in technology. Twitter found its way into the 2009 blogger wishes as did more ways to collaborate.

Blogger 53
article thumbnail

How brands can build inclusive campaigns year-round

Sprout Social

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. Proceeds from the collaboration go to the Know Your Rights Camp, Kaepernick’s organization whose mission is to advance and support Black and Brown communities. Inclusive content is evergreen content. million members.

Campaign 108
article thumbnail

Common Social Media Questions and Answers All Marketers Should Know

Hootsuite

The job title is often used interchangeably with digital marketing manager , community manager , content creator , and others. Quality content, an active presence, and personality are common characteristics among brands and influencers with large followings. Twitter: March 21, 2006. Google acquired YouTube in 2006 for $1.65

Questions 142
article thumbnail

Interview with SMSsummit speaker Brendan Gahan of Mekanism

Social Media Strategies Summit

Gahan has been at the forefront of the social & influencer marketing space since 2006, creating disruptive campaigns for brands such as Mountain Dew, Unilever, MillerCoors, and The Olympics. We believe in collaboration, staying on top of emerging trends and technologies, and always using our best judgment. What if it gets one view?

article thumbnail

Make Your LinkedIn Profile Work for You | chrisbrogan.com

Buzz Marketing for Technology

Here’s the first paragraph of my summary: I show businesses how to use social media technologies for external community building and outreach, and for internal collaboration. December 2006. November 2006. October 2006. September 2006. August 2006. April 2006. March 2006. February 2006.

LinkedIn 279