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7 examples of influencer marketing campaigns

Sprout Social

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 126
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The Evolution of Our Data Fixation in Social Media

Direct Marketing Observations

In 2006, Radian6 was founded by Chris Newton (@ cdnewt ) and Chris Ramsey (@ chrisramsey ) Back then monitoring and listening were a novel concept, but they knew that social wasn’t a fluke. Consider this post in Gigaom, 3 accurate metrics for ROI on social media campaigns.

Data 197
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Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. Send them a survey asking for feedback and input. Guest post by Sean McGinnis. I’ve been a web marketer for a long, long time.

Adwords 278
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Teens & Young Adults Prefer Facebook Over Blogs

Firebelly

Blogging by teens (ages 12-17) has been cut in half - from 28 percent in 2006 to 14 percent in 2009. The survey also showed that teens are significantly less likely that Gen Y and adults to use Twitter. Social networking sites (SNS). 73 percent of teens and 72 percent of Gen Y are now active on at least one SNS. View an alternate.

Facebook 103
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How to get “Custom Customers”

Taylor Marek

Why are all these marketing surveys, segments, action plans, and spread the message being conducted by companies big and small? That is why you have marketing campaigns. Remember the old saying, “If You Try To Be Everything To Everyone, You’ll Be Nothing To No One&# ? Take that idea in perspective. Look at the bigger picture.

How To 105
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My Blog got me a New Job and a Book Deal!

Buzz Marketing for Technology

I thank BearingPoint for the opportunity to do some of these incredible things and wish them only the best for the future!

ROI 100
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Online Buzz, Reputation and The Power of Voice

Proactive Report

Back in 2006 while I was working a paper with Rok Hrastnik we called the phenomenon of online buzz and reputation The Power of Voice. Nestle is embarking on an emergency online PR campaign to restore its reputation amid sustained criticism on the internet, reports PR Week UK. Nestle has now joined the list. The reason?