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How brands can build inclusive campaigns year-round

Sprout Social

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. For example, when I worked in the cannabis industry, we planned month-long campaigns and programs around April 20. The marketing and advertising industry hasn’t always had the best reputation for inclusive campaigns.

Campaign 112
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How Do YOU Define A Successful Social Media Campaign?

Taylor Marek

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me How Do YOU Define A Successful Social Media Campaign? So, How do you define a successf ul Social Media campaign? I know a lot of people that get buzz, but if there is no conversion, what's the point?

Campaign 112
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Bloggers Flash Back to 2006 and Flash Forward to 2009

Diva Marketing Blog

Several 2006 wishes came true. I hope you enjoy the 2006 - 2009 comparisons. Elana Centor , Funny Business 2006 If I am going to be completely honest and self-absorbed, the thing that I would like it see more of in 2006 is more traffic at Funny Business. Yvonne DiVita , Lip-sticking 2006 MORE Smart Women Bloggers.

Blogger 53
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10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

Buzz Marketing for Technology

Many blame their low conversion rates on Facebook: “Facebook ads don’t work.” “I Upon learning these statistics, we did a little—actually, a lot—of digging to find out who/what is actually to blame for these disproportionately low conversion rates. I have a ton of likes but it doesn’t mean anything because I’m not making money.” “I

Brands 279
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How to get “Custom Customers”

Taylor Marek

I don’t remember the exact conversation, but it sparked this idea. That is why you have marketing campaigns. I only have a select few tv shows I like to watch, and ALL of them I watch online. I was in the middle of watching an episode of Chuck when a chunk of dialogue caught my entrepreneurial ear. How do you get customers?

How To 105
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World Premiere of “La Casa del Ritmo, A Film About Los Amigos Invisbles”

Idaconcpts

This concert film was the brainchild of Ecuadorian artist/musician Juan Miguel Marin, whose former North-Carolina based Latin-Alternative quintet, La RĂşa, toured with Los Amigos Invisibles back in 2005 and 2006. In January of 2011, they created a Kickstarter campaign to help raise $30,000 in order to complete the project.

Film 114
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11 Myths of Social Media Marketing

Webbiquity SMM

Because social media is fundamentally about conversations, the individual(s) behind your social media activities is often perceived as the public face of your company. It takes time, but the payback can be much more lasting than a typical “marketing campaign&# as well. The real risk is in ignoring those conversations.