Small Business Mavericks
FEBRUARY 14, 2011
The New York Times published a story on Saturday about huge retailer J.C. Penney getting caught buying links. Penney directed SearchDex to buy links, in which case, both companies are at fault. – The New York Times published a story on Saturday about huge retailer J.C. Is that well deserved? Either J.C.
Convince & Convert
OCTOBER 29, 2013
And from Expion , a free report on the top 50 retail brands’ social media use in 2013. When he was with IBM, Tim was instrumental in putting together their first YouTube video in 2006. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. Listen Now. The RSS feed is: [link]. Find us on iTunes: [link].
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Convince & Convert
JUNE 7, 2013
This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. Yahoo may have a history of ruining companies they acquired, but perhaps they will have learned something from Facebook’s acquisition of Instagram: buy the company, then let it run itself.
Twist Image
OCTOBER 25, 2011
If you're in line at your favorite retailer and you're wondering why they don't open up a second cash register, you're just a tweet away from holding that company responsible for their store policies. In this day and age, the challenge is that brands are being held to task in the online channels. They need to have a very clear focus.
Twist Image
OCTOBER 11, 2011
When we once counted on the masses to buy our products, the future is about the many unique individuals that we all are. The premise of We Are All Weird dovetails beautifully with what Chris Anderson ( Wired Magazine 's editor-in-chief) dubbed, The Long Tail , in his seminal book of the same name in 2006. The message? You are weird.
Bare Feet Studios
MAY 26, 2010
In some cases, your computer can serve as the hardware; in other cases you will buy an external box. They have two pricing levels: retails for $499 though if you are willing to add a 5-second bumper on your videos you can buy it for $199. That option obviously is going to give you more power and functionality.
Convince & Convert
NOVEMBER 2, 2023
Shoe brand TOMS launched in 2006 and popularized the buy-one-give-one model, famously donating a pair of shoes for every pair they sold. Take fast-fashion retailer Boohoo. Branding is essential to this model, so no matter how ethical your organization is, you need an effective brand strategy to communicate your values.
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