Webbiquity SMM
MAY 24, 2010
The primary budget effect of social media marketing is to shift costs from media buying to labor. Certainly the tools are new: Twitter has only been around since 2007, Facebook since 2006, and even blogging has been popular for less than a decade. Since social media marketing is labor-intensive, we should offshore it. Not really.
Webbiquity SMM
SEPTEMBER 4, 2012
” Fortunately, CMOs have a bit more luxury of time today than in the recent past, as the average tenure for a CMO has increased from just 23 months in 2006 to 43 months now. ” “The people who sign your multimillion dollar purchase orders read the New York Times, buy digital goods from iTunes, and order shoes from Zappos.”
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Webbiquity SMM
SEPTEMBER 10, 2012
Based in Minneapolis, Abby is Senior Manager Creative Services at Best Buy, and also Board President at FamilyWise, a non-profit organization that provides programs for families that encourage self-determination, self-sufficiency, and healthy family lifestyles. ” ‘Nuff said. Abby Bailey. AbbyBailey.
Webbiquity SMM
JANUARY 17, 2011
How are consumers and b2b decision makers using social media in their buying processes? The title is a tad misleading; while younger Internet users (aged 18-33) are blogging somewhat less than in 2006 and gravitating to Facebook, there has been an uptick in blogging among those 33 and older, and blog readership is up among all age groups.
Webbiquity SMM
FEBRUARY 7, 2012
of respondents said they’d be either somewhat less likely or far less likely to buy from that brand.” And most B2B buying cycles are 70%-80% complete before the salesperson is even aware of the buyer. How B2B Search Engine Marketers Can Better Impact the B2B Buying Process by Search Engine Watch. ** 5 STARS.
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