Proactive Report

JANUARY 9, 2012

Understands how social content gets indexed in search results and how search affects your reputation. Kryptonite Locks had a PR flap caused by a customer’s comment going viral in the media in 2006. Every brand needs to: map their social graph and know their customers. CASE IN POINT.

Social Graph 58

Social Graph Reputation News Training 58

Ignite Social Media

MARCH 25, 2021

This has helped us build a reputation as the folks who really understand this specific space. This was 2006, just after Twitter had launched, but the world didn’t yet know Tumblr, Pinterest, or Instagram. Facebook had just started allowing photos to be uploaded and didn’t have any brand pages. So we were very early.

Social Media 172

Social Media Advertising Team Hubspot 172

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Personal > Zicam and the Reputation Management Fiasco Zicam and the Reputation Management Fiasco by Tamar Weinberg on February 6, 2008 Share Awhile ago, I used Twitter to talk about one of my favorite cold remedy vitamins, Airborne.

Reputation 125

Reputation Chemicals Issues Consultant 125

Mindjumpers

FEBRUARY 2, 2011

Southwest reaches out specifically to influencers: travel bloggers, brand fanatics, avid travelers, and importantly, employees all contribute content. - Some facts: - Southwest Airlines has been in social media since 2006, when it launched its blog. - More facts: - Southwest Airlines is a strong brand. -

Airlines 232

Airlines Social Media Collaboration Travel 232

Buzz Marketing for Technology

SEPTEMBER 29, 2008

A true network is people who know us and people we trust with our reputation. Choose people you would bet your reputation on — people who share your standards and have similar goals. BRAND NEW BLOGGING FEELING EVENT. Branding (208). December 2006. November 2006. October 2006. September 2006.

Net Neutrality 240

Net Neutrality Plaxo Directory Influencer 240

Bill Hartzer

MAY 26, 2010

Since so many people are gathering to share ideas, and concepts through social media, it is important for businesses to monitor how their brand is being handled through the various social media channels. What is needed are powerful methods, and tools to track your brand in the social media paradigm.

Cymfony 152

Cymfony Social Media Tools SM2 152

Twist Image

OCTOBER 25, 2011

In this day and age, the challenge is that brands are being held to task in the online channels. The evolution of customer service and brand loyalty is a topic that has captured the imagination of Fred Reichheld for over twenty years. "It goes beyond the brand and loyalty. brand champion. brand evangelist.

Hotels 109

Hotels Loyalty Airlines Reputation 109

Small Business Mavericks

MAY 11, 2011

to prevent others from getting it first and doing damage to your reputation. as a primary Web presence, but it is a good free place to start and could serve as an additional place for branding you as well as providing you with an inbound link to your business website. You get 50 free business cards just for signing up. It’s free.

Small Business 150

Small Business Domain Name Case Study Press Release 150

Techipedia: Tamar Weinberg

MAY 13, 2008

Brand awareness is important, especially when it comes to a web hosting firm that was advertised on a multitude of technology websites. Introduce yourself, engage in the community, and let them learn about your brand. © 2006-2010 Tamar Weinberg. The issue at hand is not the fact that the company was virtually unknown.

Social Media 100

Social Media Digg Brands Marketing 100

Small Business Mavericks

FEBRUARY 15, 2011

You can interact with others on Facebook as your branded Facebook page. This is a great opportunity for brands that are using Facebook for marketing. In the past, Facebook has been reluctant to allow brands to browse Facebook and interact with Facebook pages as brands. Now, that’s no longer the case.

Small Business 87

Small Business Features Facebook Case Study 87

Small Business Mavericks

FEBRUARY 8, 2011

I consider it a branding issue. If AOL can brand itself as a premium content provider, then AOLs reputation will extend far beyond its own imagination, or the imaginations of its executives. So the real question is, what is the nature of content marketing online? How does AOL win? Remember when AOL was just an ISP?

Press Release 79

Press Release Case Study Small Business Adwords 79

Socialmedia.biz

JUNE 8, 2018

With the aid of the available social media monitoring tools, business people in the world can now track business trends, communicate with their customers and prospects, analyze the performance of their services or products, manage reputation, perform market research and perform other essential promotional activities. AgoraPulse.

Crimson Hexagon 76

Crimson Hexagon Social Media Sysomos Price 76

Small Business Mavericks

FEBRUARY 6, 2011

Social media is being used not to drive traffic to a website, but to promote a brand and to collect e-mail data. By combining the two, businesses are getting the best of both worlds – they are promoting a brand through social channels while promoting their products through promotional e-mails.

Social Media 187

Social Media Marketing Small Business Case Study 187

Small Business Mavericks

MARCH 22, 2011

If you go to a site like Quora, for instance, and type in a query using your competition’s brand name, then you are likely to find questions people have asked about how to use your competition’s products and services. But I haven’t discussed them in relation to using them for competitive research.

Small Business 87

Small Business Sites Case Study Press Release 87

Small Business Mavericks

APRIL 1, 2011

If you want your content to go viral , you need it to do three things: Appeal to a broad cross-section of users on a variety of social media Be in a format that is easy to share Represent your brand in the most favorable light If your content does those three things, it has viral potential.

Marketing 93

Marketing Case Study Press Release Small Business 93

Small Business Mavericks

FEBRUARY 27, 2011

QR Codes are brand new so they’re not that sophisticated yet, but I can foresee a time when you will use QR Codes for special promotions – in addition to your primary QR Code for general marketing purposes. d/b/a/ Small Business Mavericks, Minneapolis, Minnesota Website Design, Development & Promotion Services.

Small Business 117

Small Business Case Study Press Release Mobile 117

Diva Marketing Blog

DECEMBER 30, 2015

It soon became clear that unless you wanted to bury the new data it brought in garbled buzz words, social listening had better lead to a new customer communication channel where the brand could directly engaged with its customers. Brands engage. Back in 2005 that thought was revolutionary. online and off. And then it was 2015. .

Social Media 40

Social Media Retail Reputation Authentication 40

Diva Marketing Blog

DECEMBER 30, 2015

It soon became clear that unless you wanted to bury the new data it brought in garbled buzz words, social listening had better lead to a new customer communication channel where the brand could directly engaged with its customers. Brands engage. Back in 2005 that thought was revolutionary. online and off. And then it was 2015. .

Retail 40

Retail Reputation Authentication Social Media 40

Convince & Convert

NOVEMBER 2, 2023

Warren Buffett, investor and philanthropist, understood both the power and the fragility of brand: “It takes 20 years to build a reputation and five minutes to ruin it. Today’s consumers are more marketing-savvy and skeptical than ever before and almost half don’t trust brands to deliver.

Brands 78

Brands Apple Case Study Fashion 78

Twist Image

NOVEMBER 21, 2012

70% of the same CEOs admitted they may be somewhat responsible for Marketers' poor perceived business performance and reputation - but purely as a consequence of: a) Having steadily lost trust in Marketers' business abilities; and b) Subsequently having given up on holding Marketers accountable. It's a tough report to read. So, what's left?

Marketing 105

Marketing Press Release Analytics Advertising 105

Techipedia: Tamar Weinberg

MARCH 12, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime? You need to live up to the brand.

Brands 133

Brands Message Boards Travel Forums 133

Small Business Mavericks

MAY 2, 2011

» Why E-mail Marketing Still Works After 20 years (give or take), e-mail marketing is still one of the most efficient and effective ways to promote a business or brand. Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., It still is.

Marketing 70

Marketing Case Study Press Release Small Business 70

Bare Feet Studios

OCTOBER 12, 2010

Here are the presentations from my colleagues that have been posted; I will update as I get more: Dan Zelikman, on Communities and Advertising Andy Beal, on Reputation Management Aloha, Share/Bookmark Thanks for reading! You can look at the Twestimonials in our sidebar – it shows the tweets I favorited and for which I am so grateful!

Upcoming 67

Upcoming Conference Flickr Energy 67

Techipedia: Tamar Weinberg

MAY 18, 2010

Your tweets, posts and comments should all be coordinated to meet the ultimate goal, which is to establish trust, build your brand, and increase sales. Does your brand need a makeover? It introduces your brand Is your company new? It expands your reach Even an established brand may be missing out on potential customers.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Proactive Report

JANUARY 26, 2011

a “person like me” declined precipitously since 2006 (68 percent to 31 percent) among 35-64 year olds. Corporate reputations depend ever more on trust. Owned media, branded content. A “person like me,” dropped four points globally since 2009, falling from the top three – replacing CEOs in the bottom two. In the U.S.,

Training 71

Training Engineering Flickr News 71

Techipedia: Tamar Weinberg

JANUARY 19, 2010

3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. And for any business, large or small, some of the best relationships are not always with the customers, but other key players: bloggers, brand advocates, media, vendors, etc. Especially with a lousy comment.

Social Media 164

Social Media Yahoo Discount Training 164

Techipedia: Tamar Weinberg

AUGUST 25, 2010

That’s why this is more of a message for large and not necessarily small brands. This is a well known brand, but yet they’re not building up their social media presence despite prominently advertising it on their website. This is why it’s a lot easier for small brands to succeed and big brands to fail.

Social Media 272

Social Media Engagement Forums Policies 272

Bare Feet Studios

JUNE 22, 2009

REPUTATION MANAGEMENT: Real Time Search – Social Mention Track what people are saying about you, your company, a new product, or any topic across the web’s social media landscape in real-time. and I put together these links for the attendees and all of you readers to be able to explore more.

Resources 40

Resources Upcoming Flickr Viddler 40

Laurel Papworth

FEBRUARY 12, 2010

It was either 2005 or 2006. reasonable precautions to check that designs we source or buy from individual designers or agencies are from reputable sources. I think we are crowdsourcing this unIndustry association in an adhoc movement of anti-marketing anti-PR communities. My Plagiarism story. I presented at WebDirections.

Social Media 94

Social Media Crowdsourcing Social Networking Creative Commons 94

Techipedia: Tamar Weinberg

MAY 12, 2010

Here are three examples of brands that appear to be taking this message to heart: Fandango.com Best-known as a portal for buying movie tickets online, the site is actually quite diverse in terms of its content offerings. And the more intricate your external efforts become, the more social, mobile, and interactive your website must become.

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

DECEMBER 19, 2009

However, I believe Twitter’s ability to market easily comes from those who associate usernames with brands. Right now, brand awareness is the sole reason why people follow particular Twitter streams. © 2006-2010 Tamar Weinberg. I still follow Woot.com. Accelerated by MaxCDN Content Delivery Network. All rights reserved.

Twitter 131

Twitter Microblogging MySpace Yahoo 131

Bare Feet Studios

OCTOBER 7, 2009

Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > Activism , Branding , HowTo , Social Media > Is it easy to tell if you are a scammer or straight-shooter?

Upcoming 45

Upcoming Conference Viddler Flickr 45

Bare Feet Studios

MARCH 10, 2009

Capsun can then embed the deck in his blog and actually help me spread not only the word, but my expertise and our company brand as well. (We If you don’t share, you cut yourself off from growing your bottom line as well as your reputation. The only permission I did not allow was being able to download the original files.

Upcoming 42

Upcoming Viddler Conference Flickr 42

Techipedia: Tamar Weinberg

APRIL 20, 2010

You can still draw attention to yourself and use one of the aforementioned content hooks…however, you need to remember that your role is to advance the conversation, not take it over, and that furthering the dialogue ultimately furthers your social media brand & helps you develop relationships with all the participants.

Social Media 208

Social Media Chemicals Wikipedia MySpace 208

Jeff Esposito

JULY 1, 2011

The title is very hot right now and some even state that it might be dead, I for one disagree, and think we can all learn a lot from this savvy community manager who has held the title since 2006. How ‘branding’ is ruining journalism – I love this take on personal brands from the Washington Post.

Klout 26

Klout Journal Reputation Education 26

Techipedia: Tamar Weinberg

JULY 21, 2009

We have embarassing pictures in Google Maps , videos about the death of an innocent man in the hands of a “competent&# cop , and even Yelp reviews that can damage your personal reputation , never mind your business. link] People are talking about your business, service or brand. What’s the moral of the story?

Social Media 153

Social Media Strategy Marketing Vimeo 153

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Facebook Page is a great way to use it for building brands, calling people to action, and/or build ideas. © 2006-2010 Tamar Weinberg. You can use the many applications that Facebook offers, so that others can answer questions on a survey, have discussions on the forums, and/or have notes to bring awareness to a topic.

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192