Small Business Mavericks

FEBRUARY 23, 2011

» It’s All About The Reputation Online marketing is no longer an option. The only question to ask, really, is what kind of online marketing are you going to do? Online marketing is reputation management. Is Link Buying Necessary? But it all really boils down to one thing. Are you doing that?

Reputation 156

Reputation Case Study Press Release Small Business 156

Buzz Marketing for Technology

SEPTEMBER 29, 2008

Gab from SEO ROI said. Ironically, it’s probably the total opposite of direct marketing (no call to action right from the get go), but probably the most helpful thing if you do want to get into direct marketing… Sphunn it! Why all the Fuss about Blogs in Marketing Strategies? BRAND NEW BLOGGING FEELING EVENT.

Net Neutrality 240

Net Neutrality Plaxo Directory Influencer 240

Small Business Mavericks

MAY 2, 2011

» Why E-mail Marketing Still Works After 20 years (give or take), e-mail marketing is still one of the most efficient and effective ways to promote a business or brand. Since online marketing first took of in the mid-1990s, e-mail marketing has been the No. Why does e-mail marketing work? It still is.

Marketing 70

Marketing Case Study Press Release Small Business 70

Twist Image

NOVEMBER 14, 2013

Back in April 2006, I was speaking at a Search Engine Strategies event. On people or on brands. Sure, but if I can change or hide the names of the individuals or brands without loosing any sentiment on the power of the story, I would use my editorial power to do just that. content marketing. marketing industry.

Meeting 79

Meeting Affiliate marketing SEO Project 79

Buzz Marketing for Technology

SEPTEMBER 30, 2008

The individual page strength shouldn’t be ignored - what a great way to get more eyeballs on your brand. I actually launched my copywriting business using LinkedIn & recently wrote a couple of blog posts about how independent consultants can use it to market ourselves. marketing has gone. Thanks for the article.

LinkedIn 279

LinkedIn Badge Project Comments 279

Techipedia: Tamar Weinberg

JUNE 3, 2010

and after being a full time mom and performing various social media marketing tasks throughout, I’ve learned that there are many parallels that can be taken from parenthood that also apply to social media marketing. As someone who is required to monitor your brand, there will never be a day when all is quiet.

Social Media 221

Social Media Marketing Digg Consultant 221

Small Business Mavericks

MAY 11, 2011

If you have a limited marketing budget but you’re ready to start marketing yourself online right now, then this might be a worthwhile free option for you. Ditto if you are a local business person just getting started with your local online marketing. But I recently took a quick survey of About.Me Here’s how an About.Me

Small Business 150

Small Business Domain Name Case Study Press Release 150

Small Business Mavericks

FEBRUARY 15, 2011

You can interact with others on Facebook as your branded Facebook page. This is a great opportunity for brands that are using Facebook for marketing. In the past, Facebook has been reluctant to allow brands to browse Facebook and interact with Facebook pages as brands. Now, that’s no longer the case.

Small Business 87

Small Business Features Facebook Case Study 87

Firebelly

FEBRUARY 4, 2010

Blogging by teens (ages 12-17) has been cut in half - from 28 percent in 2006 to 14 percent in 2009. Where did they go? Social networking sites (SNS). 73 percent of teens and 72 percent of Gen Y are now active on at least one SNS. 71 percent of young adults prefer Facebook while 66 percent of younger teens prefer Myspace. View an alternate.

Facebook 103

Facebook MySpace Paid Search Survey 103

Techipedia: Tamar Weinberg

MAY 12, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Why You Should Fix Your House Before Inviting People Over Why You Should Fix Your House Before Inviting People Over by Tamar Weinberg on May 12, 2010 Share This is a guest post by Hugo Guzman.

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Small Business Mavericks

APRIL 6, 2011

According to Reputation Institute’s managing partner Anthony Johndrow, reputation is based on these three criteria: Trust in company and leaders, not products and brands Multiple stakeholders and interactions The connection between reputation strategy and business strategy Using these criteria is very telling.

Small Business 93

Small Business Reputation Case Study Press Release 93

Small Business Mavericks

FEBRUARY 27, 2011

I think QR Codes represent the future of online marketing – at least, the future of mobile marketing. The idea is for your customer to scan a “barcode&# -like image with their cell phone and immediately be taken to your web page to download something, sign up for your newsletter marketing list, or to buy something.

Small Business 117

Small Business Case Study Press Release Mobile 117

Techipedia: Tamar Weinberg

MARCH 12, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime?

Brands 133

Brands Message Boards Travel Forums 133

Small Business Mavericks

MARCH 22, 2011

If you go to a site like Quora, for instance, and type in a query using your competition’s brand name, then you are likely to find questions people have asked about how to use your competition’s products and services. Well, you can use it for your own marketing or product development.

Small Business 87

Small Business Sites Case Study Press Release 87

Writtent Blog

JANUARY 25, 2015

While 92% of marketers believe custom content is “very effective” for their business, only 62% outsource their content creation. Others remember the early days of SEO, and shudder. Many of us remember SEO attempts around 2006, where many websites hosted just really awful content. They’re Not Experts.

Nielsen 40

Nielsen SEO Team Collaboration 40

Proactive Report

AUGUST 14, 2013

Back in 2006 a few very smart PR folk recognized the need for PR content to be found online and that search engine optimization would become a necessary PR skill. Unfortunately, the SEO community saw the possibilities of using optimized press releases long before the PR industry did. Register here. Write compelling content.

Press Release 80

Press Release How To SEO News 80

Small Business Mavericks

FEBRUARY 8, 2011

So the real question is, what is the nature of content marketing online? I consider it a branding issue. If AOL can brand itself as a premium content provider, then AOLs reputation will extend far beyond its own imagination, or the imaginations of its executives. How does AOL win?

Press Release 79

Press Release Case Study Small Business Adwords 79

Convince & Convert

MAY 14, 2013

Is it okay for a company or brand to engage on Facebook, Twitter, and Linkedin but be antisocial on their own website? Marketers issue Visas on social networks all the time as well. The others are Social Media Monitoring , SEO Training , Facebook Training , Twitter Training and Linkedin Training. That’s good for the US.

Social Media 148

Social Media Strategy How To Training 148

Techipedia: Tamar Weinberg

JANUARY 19, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Is Social Media Worth it for You? Because of the nature of the marketing tool, each industry differs to the point that people just aren’t sure. Is Social Media Worth it for You? They’re being disingenuous.

Social Media 164

Social Media Yahoo Discount Training 164

Bare Feet Studios

SEPTEMBER 8, 2010

But then we get bogged down with hiring and firing, taxes, government regulations, market share, and all matter of other requirements that for many of us are no. But now, we have the power of the internet and word-of-mouth marketing by consumers, to consumers, for consumers. “I would describe that as a nonstop party.

Social Media 96

Social Media Upcoming Conference Viddler 96

Techipedia: Tamar Weinberg

MAY 18, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. Here’s 2006. They are strategic guides that hopefully will enhance your internet marketing experiences in the future. Without further ado, I now present to you the best internet marketing posts of 2009.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

JULY 21, 2009

link] People are talking about your business, service or brand. Social media customer service is a form of marketing…marketing the company as a friendly, customer-obsessed organization. Reply Rocket Rachel September 21, 2009 at 11:39 am Social media marketing really provides your company with a face.

Social Media 153

Social Media Strategy Marketing Vimeo 153

Techipedia: Tamar Weinberg

AUGUST 25, 2010

That’s why this is more of a message for large and not necessarily small brands. This is a well known brand, but yet they’re not building up their social media presence despite prominently advertising it on their website. In social media, it may be more important to market slowly and the right way or not at all.

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

APRIL 20, 2010

Sure, mundane minutiae (like the sort lampooned here) might generate a low level dialog, but in order to achieve something more meaningful, a successful social media marketer needs a conversational hook to generate discussion. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable.

Social Media 208

Social Media Chemicals Wikipedia MySpace 208

Bill Hartzer

NOVEMBER 19, 2010

Here is his question: Message Body: I love your blog… you have a lot of useful internet marketing content. Possible blog topics for this include: competitors damaging your SEO ranks. It will take time to build up the brand links to your site. My site, 4insure.net, was recently penalized in Google. So, what now?

Engineering 107

Engineering Insurance Domain Name Technorati 107

Techipedia: Tamar Weinberg

DECEMBER 19, 2009

Twitter as a marketing tool. My opinion has not changed much since I wrote about Twitter’s ability to market products in March. However, I believe Twitter’s ability to market easily comes from those who associate usernames with brands. A marketing firm might want to sell a product. Answers Yahoo!

Twitter 131

Twitter Microblogging MySpace Yahoo 131

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

The problem that I’m experiencing more often, and one that my colleagues are beginning to see more frequently, is that an opt-in for a relationship or connection online does not actually grant permission to market. In other words, if I connect with you on LinkedIn, I didn’t invite you to send me spam. What do you choose?

Newsletter 144

Newsletter Handbook Virtual World LinkedIn 144

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Now that the stay-at-home-moms (and dads) are finding their way to a five-figure Twitter follow count, they’re offering all types of services and branding themselves as all-round experts. Glen Allsopp writes about the topic of Viral marketing at ViperChill. Faithful follower of Viral Marketing! I love the transparency.

Social Media 229

Social Media Influencer MySpace Consultant 229

Techipedia: Tamar Weinberg

AUGUST 27, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Search Engine Optimization , Social Media > The Great Social Media Traffic Debate: Niche or General Networks? To help me in this quest for the truth I enlisted the help of a couple of my fellow online marketing and SEO buddies.

Social Media 100

Social Media StumbleUpon SEO ROI 100

Bare Feet Studios

NOVEMBER 13, 2009

Mary Schmidt was a marketing consultant who had a common name in a crowded profession, along with the usual limited budget of a solo-preneur. Search for “Mary Schmidt&# on Google – and see the results of all-organic SEO.) Update: I forgot to mention this. That’s part of being a thought leader in this decade.)

Social Media 48

Social Media Upcoming Flickr Conference 48

ProBlogger

OCTOBER 13, 2014

If used incorrectly, email marketing can destroy your business or it can build it into an empire. People think because of poor content, and scams, that email marketing will die. I have received my share of spam and marketing emails, but you know what? But make sure the point is still SEO-related in every email.

How To 55

How To Case Study Survey System 55

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Organizations have used it for developing programs, marketing efforts, research, and education. Facebook Page is a great way to use it for building brands, calling people to action, and/or build ideas. Then again, not everyone is familiar with net marketing except Net Marketers. Evernote allows you to clip anything (e.g.

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

It makes me wonder if I’m sending my requests to a wall (or for your tech geeks, /dev/null) or if people really work for Apple (outside their marketing and engineering departments). If you’re considering social media marketing for your business, no matter what size your company is, listening and engagement is key.

Apple 154

Apple Twitter Forums Policies 154

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011.

Social Media 229

Social Media Hubspot B2B Marketing 229

Techipedia: Tamar Weinberg

APRIL 22, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Marketing > How You Can Benefit from Real Time Search How You Can Benefit from Real Time Search by Tamar Weinberg on April 22, 2010 Share This is a guest post by Evan Britton, founder of Sency. Tiger Woods photo by Shutterstock.

Engineering 142

Engineering Wikipedia MySpace Yahoo 142

Techipedia: Tamar Weinberg

JANUARY 28, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Viral Marketing > 7 Traits of Highly Effective Viral Videos 7 Traits of Highly Effective Viral Videos by Tamar Weinberg on January 28, 2010 Share In the past few years, video has come a long way.

Video 236

Video Flash Mob YouTube MySpace 236