Social Media Strategery

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A Partial Reading List for PR Students

Social Media Strategery

If the books and blogs you’re reading for your PR or marketing class start to sound too much like late night infomercials extolling get-rich quick schemes, here’s are some resources I’d recommend sharing with your professor and classmates this semester. Read Olivier’s blog and book.

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How a Social Media Evangelist Became a Social Media Realist

Social Media Strategery

I haven't blogged here in more than a month. When I first started using social media professionally back in 2006, it was because I recognized that these new tools could fundamentally change the way organizations communicated and collaborated. Create an internal blogging platform! Suffering from negative media coverage?

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My Gov 2.0 Heroes

Social Media Strategery

Without the following people, I can say that I probably wouldn’t be writing this blog post, working in my current position, or even living where I am today. Heroes: Don Burke/Sean Dennehy December 2006 – that’s when I read “ Open-Source Spying &# by Clive Thompson. web20 wiki Have This Blog Sent to Your Email!

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Taking a Break!! | Social Media Strategery

Social Media Strategery

Other than my honeymoon in October 2006, this will only be my second vacation of longer than 3-4 days in the six years since I started working at Booz Allen. In fact, while I’m out, look for a guest blog post here from Michael Dumlao on social media, the swine flu, and Crisis 2.0. surprise, here you will find what you want!

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Competing on the Field But Cooperating in the Office

Social Media Strategery

From the player (Gilbert Arenas’ landmark blogging in 2006) to the team (the Red Sox using Twitter to give away free tickets during a rain delay) to the league (the NHL’s tweetups ), social media has gone from being an innovative marketing tactic to a must-have component of any marketing strategy.

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The Evolution of the Social Media Evangelist | Social Media Strategery

Social Media Strategery

As I combed through old emails and files, I thought back to 2006 when I first realized that social media was a game-changer in the government space. Since that first day back in 2006, when I realized the opportunities that social media presented me, my company, and my government, I have evolved from an opportunist to a leader (I hope!),