Sherrilynne Starkie

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Is blogging still relevant in 2019?

Sherrilynne Starkie

In 2019 we are experiencing a resurgence in corporate blogging. For the first time in nine years, a greater proportion of Fortune 500 companies use blogs compared to that of Inc. The blog post below was first published on July 12, 2006, about six months into my blogging journey. Yes, in 2006 blogging did work.

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What is Earned Media?

Sherrilynne Starkie

Let’s imagine you have a company blog. After a while you give up on the blog thinking it’s a waste of time. So, getting reporters to link to your website can dramatically impact the visibility of your blog content in the long term. I first published them in 2006 and then updated them 2018. Here’s the problem.

Fashion 409
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PR generalists vs social media specialist?

Sherrilynne Starkie

. “The reason the PR profession has dragged its heels in terms of adopting and making the most of social media is its structure as a generalist industry where account teams are responsible for the full range of communication tasks (albeit with varying degrees of emphasis depending on seniority),” Simon wrote on his blog a few days ago.