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Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide

Webbiquity SMM

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers?

B2B 190
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B2B Social Media: 4 Ways to Sell the Value to Management

Convince & Convert

Guest post by Eric Schwartzman , coauthor of S ocial Marketing to the Business Customer , the first book devoted exclusively to B2B social media communications. When it comes to selling soap, marketing to Facebook’s 500 million members is a no brainer. How do you know if your market is active in social media?

B2B 129
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Book Review: The B2B Social Media Book

Webbiquity SMM

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. Relationship-based sales.

B2B 185
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What Is Your One Big Truth About Social Media?

Diva Marketing Blog

Twitter, Facebook, Linkedin, Pinterest and other social networks changed how we think about "social media" from those long ago days of the blogosphere. I go to my Facebook feed and I see links. Facebook is too busy monetizing and breaking its own features, too, which doesn’t help. The truth is like the sun. Elvis Presley.

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11 Common Mistakes That People Make With Their Personal Brands.

Techipedia: Tamar Weinberg

“I want to have 100,000 Facebook Fans in 2 weeks, and I am a start-up business that no one knows… &# It is hard to explain to people how it all works when they have this type of expectation. If you ask me ‘do you do B2B marketing?’ ’ I may answer “yes, a bit&#. Thanks, James! the person.

Brands 236
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Driving Long-Term B2B Growth with an Omni-Channel Presence

Webbiquity SMM

68% of B2B buyers now purchase goods online via their phone or tablet (and soon maybe their Apple watch). With many areas of B2B procurement beginning to look more like consumer transactions, 83% of B2B sellers understand long-term success is dependent upon implementing an omnichannel strategy; however, most have yet to create one.

B2B 100
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Aloha Summit Links: Overview of Online Video

Bare Feet Studios

Viddler.com – great for building communities and groups, embedded comments travel with the episodes; developing B2B features and services You can also do web cam recording right in to the browser at Viddler too. Video Hosting Services Blip.tv – designed for independently produced, episodic shows; nice player with embed features.