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Conversation Gained-How to Determine Influence in B2B Social Media

Direct Marketing Observations

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. I do however, know a lot of marketers out there, who struggle with determining and identifying influence in social media and because of that, can not leverage it; and that’s NOT a commodity!

B2B 276
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7 examples of influencer marketing campaigns

Sprout Social

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 124
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Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide

Webbiquity SMM

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers?

B2B 190
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How To Successfully Land Speaking Bureau Representation

Twist Image

In 2006, I signed on with a professional speaking bureau and talent agency. that's me establishing credibility for the content that follows. They see the glamor of speaking a few times a month, the planes, the hotels, the marketing materials, the speaking fees. Know your content. What does it take to get paid to speak?

How To 58
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Why You’re Not Going to Be a Thought Leader in 6 Seconds

Convince & Convert

In 2006, she launched her marketing strategy consulting business and by 2009 wanted to write a book. In the beginning, her business was pounding the pavement meeting with clients for her marketing strategy consulting business. ” When Side Project Became Main Business Now Dorie is a thought leader on being a thought leader.

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How to build a Lead Nurturing Super Highway!

Buzz Marketing for Technology

He started out as a Programmer, turned System Engineer, turned B2B Salesman, turned Business Owner. Many customers preferred to go directly to the manufacturer’s websites where rich, current content lives. In 2006 he started Federal Appliance, another VAR that used innovative tools to find new customers.

How To 100
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Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. If Your Story is Inconsistent, At Least Leverage Your Content Ouch. But then it gets even worse.