Diva Marketing Blog

DECEMBER 30, 2015

It was positioned as the golden grail that would be the beginning of authentic conversational marketing. Naked Conversations by Robert Scoble and Shel Isreal (2006) changed perceptions about how we would come to define this thing we called marketing. Social Listening . And then it was 2015. .

Retail 40

Retail Reputation Authentication Social Media 40

Techipedia: Tamar Weinberg

AUGUST 14, 2009

Are you a company or do you know a company that has immersed itself in the social media waters and succeeded? As small companies with limited budgets, nonprofits may feel that they are unable to dive into the wide world of social media. The big catch: Epic Change is not a large company at all.

Social Media 172

Social Media Case Study MySpace Yahoo 172

Twist Image

FEBRUARY 27, 2013

From the hallway conversations, to coffee breaks, dinners, parties and even the people you run into in the hotel gym, TED is an experience that helps businesspeople unlock a new way to think about the work that they do, where they are going as leaders and our collective role in the evolution of the world.

iPad 108

iPad Apple Conference Collaboration 108

Diva Marketing Blog

NOVEMBER 16, 2009

how to authentically (with no marketing spin) participate in the social discussions while maintaining public safety, patient privacy, transparency. not to mention ensuring conversations are "people talk." The post about a conversation I had with a doc I met on a flight about blogs seems almost surreal. Simply put.

Pharmaceuticals 66

Pharmaceuticals Issues Widget Education 66

Techipedia: Tamar Weinberg

JANUARY 28, 2010

There you have it: seven viral video characteristics that start the conversations and get the wheels turning. To be sure, though, solicit feedback from a group of trusted peers not directly involved in your company or marketing objectives before going ahead with publishing the video, since you need an unbiased opinion.

Video 236

Video Flash Mob YouTube MySpace 236

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. Brian explains that “conversations are happening and it is up to me to either be part of them or not.&# Hotels in NYC are costly.

Hotels 245

Hotels Social Media Communities Discount 245

Bare Feet Studios

MAY 18, 2009

One thing that seems to be a constant is the desire for authentic conversation. If you are someone who uses filtered groups and keyword search notifications to manage your Twitter stream, I have a question for you: What percent of your filtering is for friends vs. business competitors vs. tracking companies from whom you buy things?

ROI 40

ROI Twitter Upcoming Energy 40

Diva Marketing Blog

SEPTEMBER 22, 2009

Keep in mind that in 2006-2007 I was a bit of a Rip VanWinkle in that I stepped away from active participation, only to wake up and find the world had changed. This medium was built on the chief cornerstones of authenticity and transparency and any attempt to “game” the system should be met with complete disdain. I’m kidding.)

Handbook 63

Handbook Real Estate Travel MySpace 63

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

Convince & Convert

APRIL 1, 2010

Talk about an ad that’s chock full of truth and authenticity. The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence.

Social Media 120

Social Media Content Analysis Sports 120

Techipedia: Tamar Weinberg

MARCH 17, 2010

In no particular order, here they are: Make Friends In the Industry Community Managing is super easy when you’re working for a well-known tech company in the middle of Silicon Valley. But what if you’re Community Managing for a company that makes matchbooks? Who are the heavy hitters?

Communities 237

Communities Twitter Web 2.0 ROI 237

Buffer Social

APRIL 11, 2017

What Facebook actually popularized was the algorithmically-sorted feed, which they pioneered in 2006 with the release of their News Feed. They joined the conversation in an authentic, compelling way and began to build huge audiences, often from nothing, and shifted their budgets over from traditional advertising channels to social.

Feed 110

Feed Feedly News Social Media 110

Later

OCTOBER 18, 2019

According to Caroline Judd, community coordinator at MeUndies, she’s found that using Later’s Linkin.bio feature offers the highest conversion when it comes to making sales from Instagram. People will view our story, then go to our feed, scroll down a bit, and say, ‘Oh my gosh, I love this print.’

Instagram 49

Instagram Brands UGC Feed 49

Techipedia: Tamar Weinberg

JULY 8, 2008

People do not want to hear from companies as represented by marketers, they want to hear from other people. The scope of marketing needs to be broadened in view of the new dynamics that have employees, customers and prospects engaged in conversations – horizontally, peer to peer, in some cases even in co-opetition situations.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

Better yet, having multiple employees at your company engage in Twitter can also help further your company goals. You might also ask, “if this secondary account represents a company, how should I identify myself in the interest of being transparent?&# Transparency. Thanks for posting. So what do you do? I was still me.

Twitter 205

Twitter Sports Microblogging HootSuite 205

Convince & Convert

SEPTEMBER 8, 2010

Authenticity is Important When MySpace was growing rapidly, the Web was a different place. Don’t Sell Too Early Many of the missteps that contributed to MySpace’s decay were based on the company not moving beyond its core proposition. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

MySpace 136

MySpace Facebook Social CRM Consultant 136

Techipedia: Tamar Weinberg

APRIL 14, 2010

Back then, companies who were engaged were genuinely involved because they wanted to build strong valuable relationships. Your best bet is to consider an integrated marketing plan that consists of social media and other marketing tactics, because the act of just being nice to people online won’t bring you conversions.

Social Media 267

Social Media SEO Blogger Communities 267

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

Bloggers like Valeria Maltoni of Conversation Agent , who don’t have a team of bloggers at arm’s length, offer content on a very regular basis (in Valeria’s case, 6 days a week). I’d add authentic but it’s def. I don’t think one can be passionate without being authentic. Great work.

Blogosphere 278

Blogosphere Blogger Comments Tips 278

Techipedia: Tamar Weinberg

JANUARY 23, 2008

His book has been the topic of conversation just about everywhere , and for good reason. Don’t be a marketer, when interacting with social media sites, be your self, have an authentic voice. © 2006-2010 Tamar Weinberg. Tim is the author of The Four Hour Workweek , a bestseller about the mobile lifestyle.

Sites 101

Sites Social Media Digg Blogosphere 101

Techipedia: Tamar Weinberg

JANUARY 5, 2011

How to Develop a Social Media Strategy: A Roadmap for Integration (Very Official Blog): Shannon Paul did an amazing job on this post that presents questions and answers that will help companies consider their goals for the creation of a social media strategy. Why not see how some companies are gaining from it right now?

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Sprout Social

AUGUST 15, 2022

In his video, he and his friends wear Y2K-inspired outfits as they dance to a remix of Cassie’s 2006 hit “Long Way 2 Go.” These alternative options allow you to hop onto trends and cement your brand as a participant in the conversation. As the first company to commission a song for TikTok, e.l.f marcusreposooo. long way 2 go ?

Engagement 89

Engagement Remix How To Trends 89

Techipedia: Tamar Weinberg

JULY 7, 2010

Meanwhile, I’ve been working on building out a social media strategic plan for a really interesting company. Essentially, the actual user’s Twitter account became a broadcast medium but not a conversational one. Look what Fast Company did. Am I interested in what the other person has to add? Look at me!

Social Media 251

Social Media Klout Influencer Feed 251

Diva Marketing Blog

AUGUST 1, 2013

Recently many of my social media conversations seemed to be about the perception that social is a young person’s game. It should be an open conversation about life. Jane Genova, Executive and Marketing Pro - It got me into the "conversation" without having to be admitted by the gatekeepers (editors) in media. Ghostbusters.

Social Media 110

Social Media Blogosphere LinkedIn Influencer 110

Bare Feet Studios

DECEMBER 13, 2008

You can blame Carter (as one retired auto exec recently did in private conversations) or you can look at a history of missed opportunities in the auto industry, as NY Times columnist Tom Friedman recently did. The Social Web is about conversation. Conversation: it still barely exists. Read about the Green Agenda here.

Social Media 44

Social Media Viddler Upcoming Hosting 44

Buffer Social

DECEMBER 6, 2023

You are the head of marketing -- the CEO asks: "what's our website conversion rate?" And NEVER provide a blended conversion rate for the entire website. A “back-and-forth” scenario exchange in a conversational format.    When sharing your personal stories, be authentic. " Pause.

Analysis 88

Analysis Twitter Meme Hashtag 88

ProBlogger

JUNE 26, 2019

It was written in 2006. I did this because it’s actually been a tough week for me, for our company as well, and for my family. Also, it’s been a tough time in our company because one of our key staff members who many of you know, resigned three weeks ago. I wanted to show her what’s she done for our company.

Blogger 24

Blogger Eventful eBook Adsense 24

Techipedia: Tamar Weinberg

APRIL 28, 2010

With the initiative for Facebook to be open and to empower businesses to host pages that celebrate their business, offering deals and giving the community the ability to converse directly with the business or entity these pages represent, you forgot about accountability. Where Did My Facebook Page Go? Whose fault was it? I can’t!

Facebook 277

Facebook Issues MySpace Privacy 277